Wisconsin appears to be zeroing in on Shawn Eichorst as the man to replace Chris McIntosh, and the reaction out of the gate is mixed at best.
Pete Thamel reported that the Badgers are targeting Eichorst, who is currently the deputy athletic director and chief operating officer at Texas. On paper, that gives Wisconsin a candidate with recent experience inside one of the sport’s biggest machines.
But Eichorst’s track record as an athletic director is where the unease starts to creep in. He previously held the job at Nebraska and Miami, and his Nebraska run is the part that still hangs over him.
At Nebraska, Eichorst had some real wins and some obvious misses. He helped push the school’s non-revenue sports forward, and Nebraska’s volleyball program benefited from his leadership.
But he also hired Bo Pelini and Mike Riley, which is a big reason plenty of Nebraska fans still view him as a mediocre AD. That history is why this potential move feels, to some, more like a sideways step than a clean upgrade.
Still, Texas is the piece that could make Wisconsin feel better about the fit. Eichorst has been handling the day-to-day machinery there, overseeing football operations, managing budgets, helping with fundraising and capital projects, and playing a role in staff hiring tied to pay-to-play and NIL. Those are exactly the kinds of responsibilities Wisconsin needs someone to own right now.
There’s also the Wisconsin connection. Eichorst worked at the school before his stops at Miami and Nebraska, and Nebraska’s bio page notes that he served as Deputy Athletics Director at Wisconsin, where he handled daily operations and the men’s basketball program under Barry Alvarez. That link may matter a lot to a search committee that tends to stay close to familiar roots.
So if Wisconsin does land Eichorst, it would likely be because the Badgers see a blend of old ties and modern experience: a Barry Alvarez-tree connection, plus recent work at Texas in the era Wisconsin is trying to catch up to.
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