Luke Fickell’s seat at Wisconsin looks a lot cooler today than it did a few weeks ago, but it’s not frozen over yet.
That’s the tension hanging over the Badgers after a 24-20 road win over No. 13 Penn State, a result that gave Wisconsin a major jolt and pushed the team to 3-1. The Badgers had opened the season with stretches of uneven football, but they’ve now paired a 54-10 rout of Eastern Michigan with a comeback win that changed the tone around the program in a hurry.
The timing matters. Wisconsin spent big in the transfer portal, with a projected budget that exceeds $30 million, and brought in players across every position group, including over a dozen new starters. With a friendlier schedule and a more talented roster than a year ago, the expectation was simple: produce.
Through the first two weeks, that hadn’t really happened. Colton Joseph was inaccurate, the run game wasn’t going, tackling was a problem, and Wisconsin had trouble stopping the run. But the Badgers have started to show what they can be when things settle in, and now they sit just outside the AP Top 25 with Michigan State next on the slate.
Still, one big win doesn’t erase the larger question around Fickell.
ESPN’s Adam Rittenberg addressed that this week, calling Wisconsin the most intriguing coaching situation to watch as October begins. He pointed to the Penn State victory as Fickell’s biggest at Wisconsin, noting it was the Badgers’ first road win since 2024, their first at Beaver Stadium since 2003 and their largest road comeback, 17 points, since 2001.
“Maryland, Rutgers and South Carolina are among the hot spots being watched as October kicks off. But Wisconsin might be the most fascinating situation to monitor,” Rittenberg wrote. “Here’s why: Luke Fickell is coming off of his biggest win as Wisconsin’s coach, a 24-20 triumph at Penn State that marked the Badgers’ first road victory since 2024, their first at Beaver Stadium since 2003 and their largest road comeback (17 points) since 2001.
“Going back to November 2025, the Badgers have taken down Washington, Illinois and now Penn State. Fickell made it through 2025 with a chance to get things right and more financial backing.
Since then, Wisconsin has had an athletic director change (Chris McIntosh to Shawn Eichorst) and hired a new general manager (Morocco Brown). After consecutive losing seasons, the coach who needed results is now getting them.
Wisconsin doesn’t have Ohio State, Indiana or Oregon on its remaining schedule, and a path to eight or more wins certainly exists.”
That’s the crux of it. Wisconsin has beaten three ranked opponents in its last five tries, after failing to do that over the first three years of the Fickell era. The Badgers also look legitimate on defense and special teams, which gives the program a real foundation to work with.
But the offseason conversation isn’t going away just because one marquee game went Wisconsin’s way.
Rittenberg said there may not even be a major problem if the Badgers keep trending up, though he also noted that new athletic director Shawn Eichorst will have to weigh his options. Two names he highlighted, Eck and Dickert, have Wisconsin ties. Eck played offensive line for Barry Alvarez’s Rose Bowl teams in the late 1990s, while Dickert grew up near Milwaukee and played at Wisconsin-Stevens Point.
“[Eck and Dickert] want your job,” an industry source said, via Rittenberg.
Rittenberg added that no one around the industry would be shocked if both were coaching somewhere else in 2027, and that Wisconsin would have to decide how much faith it has in Fickell. He also pointed out that Eichorst is back in an athletic director role for the first time since 2017 at Nebraska, where his last coaching change, firing Bo Pelini after the 2014 season, did not turn out well.
“What’s got to be in the back of his mind is he’s already done this once, and he’s damn lucky to be back in the position that he’s in,“ an industry source said. ”[Nebraska is] still not back to where they were under Pelini.”
The standard for this Wisconsin team has not changed. A six-win season would be underwhelming after the investment in the roster.
Seven would still likely keep Fickell afloat. Eight is the number that should be driving the conversation, especially with the schedule the Badgers have in front of them.
That means handling the games Wisconsin should be favored in - Western Illinois, Eastern Michigan, Michigan State, Rutgers and Purdue - while also picking off some of the tighter matchups against UCLA, Iowa, Minnesota and Maryland. One upset, whether against Penn State, Notre Dame or USC, could push the total into the range that makes the season feel like a real success.
If Wisconsin gets there, the case for keeping Fickell becomes pretty straightforward. The program has the structure, the money and the recruiting base to keep building, especially on defense.
But that doesn’t mean the coach is above criticism. In-game decision-making remains a concern, and Wisconsin still has to prove its transfer evaluations and player development are where they need to be, even if this season is starting to suggest progress.
And if the Badgers collapse down the stretch, the Penn State win won’t matter much at all.
For now, though, the momentum is on Fickell’s side. He has the backing, the resources and a team that is finally giving him something to work with. The next few weeks will tell whether Wisconsin’s strong start is the beginning of a turnaround or just a brief pause in a longer conversation.
In Other News...
Wisconsin Escaped Penn State But One Problem Could Burn Them Next Week
Wisconsin left Happy Valley with a win, but it hardly left with a clean performance. The Badgers were sloppy in the kinds of areas that usually decide close Big Ten games, piling up penalties, losing the non-quarterback rushing battle and putting too much on their quarterback in a game where the offense never really settled in. Even so, they found enough answers to survive Penn State and keep moving forward.
The problem is that the same issues can be harder to overcome next week. Wisconsins three interceptions, including a pick-six, were the kind of self-inflicted mistakes that can erase good work in a hurry, and the penalty count was a reminder of how thin the margin can be when execution slips. The Badgers escaped this one, but if they do not tighten up the discipline and clean up the run game, the next opponent may not be nearly as forgiving. [Read more 🡒]
Wisconsin Faces A Bigger Test Than Fans May Expect Saturday
Wisconsin heads into Saturday with some momentum after a significant comeback win and a 3-1 start that includes a conference victory. On paper, the matchup with Michigan State looks favorable for the Badgers, too, with advanced models and betting markets both leaning Wisconsin by a margin close to the 9.5-point spread.
Still, the Badgers are getting a tougher test than the records might suggest. Wisconsins defense has been far sturdier than Michigan States, especially against the run, but the Spartans bring a slightly more efficient offense into the game even after losing a key running back for the season. For Wisconsin, the challenge is less about whether it should win and more about whether it can keep control against a team that has enough on offense to make things uncomfortable. [Read more 🡒]
Camp Randall Has A Chance To Feel Different For Wisconsin Again
Camp Randall has spent much of the Luke Fickell era trying to recapture the old energy that once made it one of the toughest places to play in the Big Ten. Wisconsins struggles on the field have shown up in the stands, too, with attendance and atmosphere sagging as the program searched for traction. But a recent win over Penn State gave the stadium a jolt, and it has already started to show up in the form of renewed interest around the next home date.
Michigan State comes to Madison on a weekend that already has plenty built around it, with Homecoming and the start of Wisconsins mens hockey season adding to the buzz. The bigger test is whether the Badgers can keep the momentum going in conference play and give the fan base a reason to keep turning out in force. If they do, Camp Randall could start to feel different again. [Read more 🡒]