Greg Gard didn’t spend much time hiding how he feels about Wisconsin’s new athletic director.
After an open basketball practice this week, Gard was asked about Shawn Eichorst, and he came out swinging with praise. The Wisconsin coach called Eichorst a “breath of fresh air” and said he has already made an impact around the program, language that had Badger fans reading between the lines about Chris McIntosh.
Gard never mentioned McIntosh by name, but the contrast was hard to miss. Phrases like “he's been here from day one” and “put wind in our sails” carried a clear message: things feel different now. For fans who already believed McIntosh was detached from the rest of the athletic department, the comments landed like a not-so-subtle comparison.
That perception has been around for a while. McIntosh was often viewed as someone who didn’t give much attention to the other programs, especially men’s basketball, and Gard was thought to be working without much help when it came to budget support.
Whether that was fair or not, it became part of the conversation. One detail that has stood out: McIntosh was rarely seen around the men’s basketball program, while Eichorst, who started Monday, has already been around several times.
Gard made it clear he sees Eichorst as a major win for Wisconsin.
“It’s a home run hire. I thought it was exactly what we needed at this point in time.
The experience he has, the places he's been, what he's been exposed to, what he's seen, what he has had success with, and the fact that he's been here. That's such a huge player.”
He also said Eichorst has already been showing up where it matters - at donor events, at practices, and in meetings with people around the program. Gard said the athletic director has been hard-working, available, and helpful, and added that all the coaches are genuinely happy to have him in place.
For now, Eichorst has clearly won over Gard and the other coaches. The next step is convincing the fan base, which is still waiting to see real change in the form of winning, better funding, and the kind of support they’ve been asking for. If those things start to show up, the “breath of fresh air” talk may stick.
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Oklahoma is now working to set up its own visit, a move that could reshape the pecking order if it comes together. With Thomas drawing attention from multiple major programs this early, Wisconsins task is less about making a first impression and more about turning that initial trip into something lasting before the next wave of contenders gets its chance. [Read more 🡒]
