Wisconsin may already have its Week 1 look against Notre Dame out in the wild, and Badger fans are not taking it well.
A post from Zach Cohen on X pointed to what appears to be a leaked Wisconsin jersey spotted at Scheels, with the same label and pricing as a Notre Dame Shamrock Series jersey and a “Coming Soon” tag. Cohen also noted that it carried the American flag in the same spot, adding to the belief that this could be the real thing for the opener.
That was enough to send Wisconsin fans into a frenzy, and most of the reaction was brutal. The look drew complaints about the design, the color choices and what many saw as an overdesigned mess. Among the sharper responses:
- "Whoever is in charge of the design department needs to be replaced immediately. So many other type of options and you come up with the Temu 49ers style." - Mike Reed on X
- "This is horrible." - Badger Nation HQ on X
- "I’m usually a fan of the alternative jerseys but I can’t get behind any Badger jerseys that have silver in them." - Rio on X
- "Why is there silver on it?!? Are we changing our name to anOSU for that game?
F*** whoever is in charge at the UW right now. This is disgusting!" - Chris(not)Chelios on X
The biggest issue for most fans is the silver. Wisconsin doesn’t have silver in its color palette, and the jersey’s look immediately set off comparisons to Ohio State, which is the last thing Badger fans wanted to see.
A few people did offer a more charitable read, suggesting the jersey might work better with black helmets or that the overall design could look better once the full uniform is revealed. But the overall sentiment was clear: this is not landing well.
The Notre Dame jersey for the Shamrock Series has already been revealed, and it takes some liberties of its own. The gold has more of a bronze tone with brown undertones, and Irish fans have been mixed on it as well. Still, the Notre Dame look carries a more classic feel than the Wisconsin jersey shown in the leak.
By contrast, the Badgers’ leaked jersey feels more futuristic, with oversized numbers and that silver coloring driving most of the backlash. For now, though, it’s still just a leak. Wisconsin has not made the official announcement yet, and until the full uniform is shown, fans are left guessing whether the final product will look any better than what’s circulating now.
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