Wisconsin may already have its Week 1 look against Notre Dame out in the wild, and Badger fans are not taking it well.
A post from Zach Cohen on X pointed to what appears to be a leaked Wisconsin jersey spotted at Scheels, with the same label and pricing as a Notre Dame Shamrock Series jersey and a “Coming Soon” tag. Cohen also noted that it carried the American flag in the same spot, adding to the belief that this could be the real thing for the opener.
That was enough to send Wisconsin fans into a frenzy, and most of the reaction was brutal. The look drew complaints about the design, the color choices and what many saw as an overdesigned mess. Among the sharper responses:
- "Whoever is in charge of the design department needs to be replaced immediately. So many other type of options and you come up with the Temu 49ers style." - Mike Reed on X
- "This is horrible." - Badger Nation HQ on X
- "I’m usually a fan of the alternative jerseys but I can’t get behind any Badger jerseys that have silver in them." - Rio on X
- "Why is there silver on it?!? Are we changing our name to anOSU for that game?
F*** whoever is in charge at the UW right now. This is disgusting!" - Chris(not)Chelios on X
The biggest issue for most fans is the silver. Wisconsin doesn’t have silver in its color palette, and the jersey’s look immediately set off comparisons to Ohio State, which is the last thing Badger fans wanted to see.
A few people did offer a more charitable read, suggesting the jersey might work better with black helmets or that the overall design could look better once the full uniform is revealed. But the overall sentiment was clear: this is not landing well.
The Notre Dame jersey for the Shamrock Series has already been revealed, and it takes some liberties of its own. The gold has more of a bronze tone with brown undertones, and Irish fans have been mixed on it as well. Still, the Notre Dame look carries a more classic feel than the Wisconsin jersey shown in the leak.
By contrast, the Badgers’ leaked jersey feels more futuristic, with oversized numbers and that silver coloring driving most of the backlash. For now, though, it’s still just a leak. Wisconsin has not made the official announcement yet, and until the full uniform is shown, fans are left guessing whether the final product will look any better than what’s circulating now.
In Other News...
Tyler Herro Just Reopened Wisconsin's Oldest Recruiting Wound
Tyler Herros latest stop in Milwaukee brought an old Wisconsin recruiting scar back into view. During an NBA Summer League interview in Las Vegas, the former Badgers commit revisited the decision to back away from Wisconsin and head to Kentucky, a move that still sits as one of the programs most frustrating what-ifs. Now with the Bucks after a trade from Miami, Herro was asked about the path that got him here, and the answer only underscored how much his basketball journey has been shaped by choices made years ago.
Herro framed the flip as a business decision, noting that staying with Wisconsin would likely have changed the entire arc of his career and left him in a very different place than the one he occupies now. He also spoke warmly about his relationship with the Heat organization, adding another layer to a story that Badgers fans have never quite stopped revisiting. For Wisconsin, it is a reminder that the recruiting loss was never just about one player leaving the state, but about a door that closed on a version of the future the program still wonders about. [Read more 🡒]
Badgers Fans Already See One Big Test For Shawn Eichorst
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The first reaction from fans has been less about the press conference and more about the job ahead, especially with football still under the microscope after three straight disappointing seasons. Wisconsin has put more money into the program this offseason, but it is still chasing the financial level of the Big Tens biggest spenders, which makes Eichorsts next moves matter even more. The early debate is not whether he knows the place. It is whether he can make the Badgers look like a program closing the gap. [Read more 🡒]
Bryce West Could Be The Badgers Answer In The Secondary
Bryce Wests arrival gives Wisconsin a different kind of option in the secondary, one that comes with Big Ten pedigree and some real flexibility. The former Ohio State cornerback has already seen the field in multiple games for the Buckeyes, and after entering the transfer portal he heads to Madison with three years of eligibility left and a chance to become part of the Badgers plans for 2026.
What makes West especially intriguing is how the staff expects to use him. Wisconsin sees enough versatility to move him around and keep him on the field depending on the opponent, which matters for a defense that wants more answers in the back end. If West settles in quickly, he could end up being one of the more important additions to the roster before the season even gets here. [Read more 🡒]