Wren Baker Sees Real Signs Of A Culture Shift At WVU

WVU Athletic Director Wren Baker shares his optimism about the football team's renewed spirit and camaraderie as they strive to reclaim a spot on the national stage.

West Virginia football is giving Wren Baker something he says feels unmistakably new.

The WVU athletic director said during an appearance on 3 Guys Before the Game that this year’s team carries a different vibe than the ones that came before it.

“I’m very excited. The team has a different look, a different feel," he said. "There’s a different energy and excitement, and you can even see it in Rich."

Baker also pointed to a moment he caught during one of the baseball team’s regional games against Kentucky. He said he follows a routine during games, usually stepping out of the radio booth sometime between the middle of the seventh and the middle of the eighth inning before finishing near the dugout in the ninth. During that game, he looked up toward the hill and saw a group of football players there, tarps off, “going nuts on Randy’s Ridge.”

The next day, Baker said he brought it up with Rich Rodriguez, who told him the players had been trying to get into the game late in the ninth inning.

“I always have a routine somewhere between the middle of the 7th, middle of the 8th. I will walk down out of the radio booth, and I make my way down near our dugout, and ultimately in the 9th, I’ll finish the game at the end of the dugout.

So I walk out, and I look at the hill for a second, and I see a whole bunch of our football players out there with their tarps off, going nuts on Randy’s Ridge. And so the next day I was talking to Rich, and I was like, ‘Dude,’ and he was like, ‘Oh yeah.

They were calling me in the ninth inning,’ saying, ‘Coach, can you get us in?’ He’s like, ‘Hey guys, it’s the ninth inning.’

Like you could have given me a little heads up. But I say that to say I think the culture they are developing and the culture with each other and with the state…I think Rich is doing a good job with that.”

That kind of connection, Baker said, matters. And from everything around the program, this group has been building it since it was assembled in the winter. QB Mike Hawkins Jr. has spent time with his offensive linemen on the lake and taken them to dinner, while the skill players keep working together and getting reps.

The buy-in, according to the source material, is high. There’s no ego in the room, and the players believe in Rodriguez’s vision. The next step is simple enough to say and much harder to pull off: execution.

For now, the 2026 season looks like one Mountaineer fans have every reason to circle.

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