ESPN’s College GameDay made its second-ever stop in Provo, Utah, on Saturday, setting up for a top-10 showdown between unbeaten BYU and No. 2 Notre Dame. The last time the show was on campus was Oct. 24, 2009 - back when Pat McAfee was still a rookie with the Indianapolis Colts and Nick Saban had not yet won his first national championship at Alabama.
Once the signs came out, Notre Dame became the easy target.
One of the more straightforward jabs on display didn’t bother with fancy wording. It just reminded everyone of Notre Dame’s 2024 loss to Northern Illinois, a game that looked like a major stumble at the time and ended with the Huskies finishing 8-5.
This game happened 2+ years ago and BYU didn’t forget 😂 https://t.co/0XyFy4N0f0
- College GameDay (@CollegeGameDay) October 17, 2026
The Irish weren’t the only ones getting roasted, either. At least one BYU fan pushed things into sexual territory, which stood out immediately in Utah.
GAMEDAY Cougs!!!! Show me your best signs! https://t.co/nZSrNLydjR
- LaVell’s Laptop (@BYU_Boodles) October 17, 2026
Another sign worked in a meatball sub reference, leaning into the latest football phrase making the rounds among quarterbacks.
These BYU fans did CJ Carr dirty 😂 https://t.co/UAjfE9woXe
- College GameDay (@CollegeGameDay) October 17, 2026
There was also a poster aimed at the famous “Play like a champion today” sign from Notre Dame’s locker room stairwell. The twist was a brutal one: “Play like a champion today… Unless you don’t make the playoff then quit.” It was a direct nod to the Irish’s decision to opt out of bowl season after missing the College Football Playoff last year, though GameDay later posted and deleted the sign.
lol https://t.co/xvhEMRPxTr
- Matt Brown (@MattBrownEP) October 17, 2026
BYU’s crowd brought plenty of variety beyond the anti-Irish shots. One Notre Dame fan held up a sign pointing out that Cougars are not just a mascot.
Some of these signs today…this one from a Notre Dame fan…#CollegeGameday https://t.co/gTF4uJb1rN
- UnfilteredHoopsNation (@UnfilteredHN) October 17, 2026
And even with the trash talk flying, Notre Dame supporters showed up in numbers and came prepared with markers.
early contender for best sign at BYU https://t.co/dpjwWwOHny
- locked on big 12, america’s conference. (@LOBig12) October 17, 2026
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