Virginia Tech is betting big on James Franklin, but Paul Finebaum isn’t ready to call him one of college football’s elite.
Franklin’s move to Blacksburg comes with plenty of buzz after Virginia Tech landed him on a five-year, $41.75 million deal. The Hokies are hoping he can be the answer after years of trying to find their footing again. Finebaum, though, poured cold water on the idea that Franklin’s reputation matches the hype.
On "The Paul Finebaum Show," he didn’t leave much room for debate.
"Well, he's not," Finebaum said. "You've got to remember the media is not overly analytical when it comes to people they like.
Franklin got out. Nobody remembered he was fired by the end of the year.
He's doing 'GameDay,' sucking up to everybody... He's got an easier job.
It's a better fit for him. He's followed a bunch of losers at Virginia Tech, so it shouldn't be very difficult for him."
That blunt assessment lands in the middle of a familiar Franklin debate: he can build, but can he finish? At Penn State, he spent 12 seasons and went 104-45, even guiding the Nittany Lions to the College Football Playoff in 2024 before a last-second loss to Notre Dame in the semifinals.
But the bigger issue never went away. Franklin’s Penn State run ended with a 6-6 bowl record, a 16-29 mark against ranked teams, a 4-21 record against top-10 opponents and a 1-16 record against top-five teams.
Penn State decided to give him one more shot after that playoff run, especially with several key starters back and the preseason ranking sitting at No. 2. Instead, the season opened 3-3, and Franklin was out.
Virginia Tech is now banking on the side of Franklin’s résumé that has always been real: the program builder. That’s what made this hire land so well for a lot of people.
He did it at Vanderbilt, taking over after back-to-back 2-10 seasons and turning them into two 9-4 campaigns in three years. He did it again at Penn State, where he inherited an 8-4 team and a 7-5 team while the Jerry Sandusky incident still hung over the program, then pushed the Nittany Lions to six double-digit win seasons.
That track record matters in Blacksburg. Since Frank Beamer retired, Virginia Tech has been searching for the version of itself that used to be one of the ACC’s best programs in the late 1990s and throughout the 2000s.
Justin Fuente produced one double-digit win season but also had three losing years. Brent Pry followed with three losing seasons in four years, and the lone winning season was 7-6.
So the job in front of Franklin is clear: stabilize the place, raise the floor, and do it fast. The question isn’t whether he can improve a team.
He’s already shown he can. It’s whether he can turn that into a quicker payoff in a conference that keeps getting tougher.
If he brings toughness and consistency back to Virginia Tech, the hire will look like a smart reset. If the same inconsistencies show up again, the Hokies could end up right back where they’ve been too often lately - close enough to matter, not quite good enough when it counts.
In Other News...
Virginia Tech Just Made A Telling Move In Its Revenue Push
Virginia Techs effort to reshape how it makes money got a meaningful addition this week, with athletic director Brian White creating a new deputy athletic director and chief strategy officer position to help guide the departments next phase. The hire is designed to push enterprise-wide planning across the athletic department, with a clear emphasis on strengthening revenue streams and modernizing business operations.
The move also signals the kind of experience Virginia Tech wanted for a role built around strategy as much as traditional administration. The new executive arrives with a background in senior athletic leadership at several major programs, including stops where revenue generation, strategic partnerships, ticket strategy and commercial operations were central parts of the job. For a department looking to keep pace in a changing financial landscape, it is the sort of hire that suggests the work behind the scenes is just getting started. [Read more 🡒]