Virginia’s football surge last season changed the conversation around Scott Stadium, and now the Cavaliers are trying to turn wins into butts in seats.
After a school-record 11-win campaign, Virginia has rolled out a “Sell Out Scott” push for the Aug. 29 opener against N.C. State, with the goal of producing the program’s first home sellout since 2008. The school is also offering family packages that start at $23 per ticket for groups of 4-10.
That opener carries a wrinkle: it was never supposed to be played in Charlottesville. Virginia and N.C. State had been scheduled to meet in Rio de Janeiro, Brazil, before logistical issues forced the game back to Scott Stadium.
Attendance has been a stubborn issue for years, especially when the wins weren’t coming. D1.
Ticker reported that Virginia averaged 38,999 fans per home game in 2024 at Scott Stadium, which lists a capacity of 61,500. That number jumped to 48,776 last season as the Cavaliers went 11-3 and captured the Atlantic Coast Conference regular-season title.
The late-season home stretch helped push those numbers up. Virginia drew announced crowds of more than 55,000 for its final three home games against Washington State, Wake Forest and Virginia Tech. Even so, the most vivid memory for Tony Elliott from the home schedule came in a different game entirely.
The head coach pointed to the 50,107 fans who packed Scott Stadium for the prime-time double-overtime win over Florida State, a night that ended with many of them on the field celebrating.
"If it's up to me, we're at max capacity, and they're crazy like they were that Friday night," Elliott said at this week's ACC KIckoff preseason media event. "The field storming was awesome, but even before that, there were penalties that were caused, there were communication issues that were caused --you could feel the energy, the students were awesome....
"Washington State, people don't talk about that game, but it was an electric atmosphere. So that's what we can be and who we want to be and who we are and who we should be.
That's what I expect, and I've been challenging our fan base. When we show up and we show out, there's no better place in the country.
It's right there in the center of Grounds, it's truly a college stadium in a college town. It can be unbelievable."
Virginia hasn’t had a full house since 2008, when 64,947 fans filled the building for a loss to Southern Cal.
The bigger crowds last fall still didn’t move the Cavaliers out of the middle of the pack in the ACC. Virginia finished ninth in the 17-team league in average attendance. But with college sports now carrying the added weight of NIL money and direct payments to athletes, the financial side matters more than ever.
The Virginia Athletics Foundation adjusted its season-ticket policies before the 2025 season, giving priority to major donors and shifting some longtime plan holders into less desirable seats. Even with those changes, the team’s unexpected success helped lift average attendance by about 10,000 per game.
Elliott said the challenge is making the experience feel worth it for fans who are asked to commit time, money and a full day around the game.
"It's show business," Elliott said. "We've gotta show.
We've gotta show you that it's worth the cost associated with it. And I'm not just talking about the financial cost; there's a big commitment when fans decide to come to a game.
You have to travel, they have to pack up their family. Their Sundays are impacted, their Fridays are impacted.
"There's a big burden and commitment. I just want to make sure they know we're doing everything on our part to make sure that when you make that investment, you're getting a return on your investment because you're having a top-notch experience -- in the stands and also that you're proud of the product on the field."
In Other News...
Virginia's 2026 Opener Already Carries Pressure Tony Elliott Can't Ignore
Virginias 2025 surge changed the conversation around the program almost overnight. An 11-win season, an ACC Championship Game appearance and a Gator Bowl victory gave Tony Elliott and his team something they had not had before: real proof that the rebuild had taken hold, along with the kind of expectations that come with it. Now the Cavaliers head into 2026 with a home opener against NC State that already feels heavier than a typical September start, because the standard in Charlottesville is no longer about simply being competitive.
Elliott has been careful to frame the next step the right way, stressing that last years success does not carry itself forward and that the focus has to stay on commitment to the process. That message matters even more with the opener looming, since Virginia is trying to stack winning seasons and turn one breakthrough into something more durable. The matchup has also sparked a familiar debate about where it fits among the programs most significant home openers, which only adds to the sense that Scott Stadium will be under an early spotlight. [Read more 🡒]
Virginia Is Suddenly Carrying A Dangerous ACC Expectation
Tony Elliott heads into his fourth season at Virginia with the kind of momentum that can change the way a program is viewed around the ACC. After an 11-win year and a trip to the conference championship game in 2025, the Cavaliers are no longer just trying to prove they belong in the conversation. They are starting to look like a team others have to account for, especially with a 2026 schedule that appears to line up in their favor and a slate tilted heavily toward home dates.
Greg McElroy recently pointed to Virginia as a team that could surprise people in the league, and the reasons are easy to see from the outside. The Cavaliers avoid several of the ACC's biggest names, and their opener against NC State is now back in Charlottesville after the original South America plan fell apart. With a manageable road list and plenty of chances to build on last season's breakthrough, the bigger question is whether Virginia can handle the expectations that come with being a trendy pick instead of the hunter. [Read more 🡒]