T-Mobile Arena’s outdoor plaza is getting a new identity and a new corporate home.
The two-acre entertainment space outside the Las Vegas venue will be known as Paramount+ Plaza under a multiyear partnership that gives the streaming service a year-round footprint at the arena. The deal, brokered by AEG Global Partnerships, also makes Paramount+ an official partner and the arena’s exclusive streaming partner.
The plaza will be used for branded fan experiences, seasonal displays and digital programming built around Paramount+’s live sports, original series, films and franchises. The companies said the space will be tailored around major sports and entertainment events throughout the year, with activations stretching across the plaza and the arena exterior. The goal is to connect Paramount+ programming with visitors attending the venue’s more than 100 annual events.
The partnership gets its first run during Zuffa Boxing’s Garcia vs. Benn fight week.
Paramount+ Plaza will host the ceremonial weigh-in on Sept. 11, and on Sept. 12 its screens will carry Noche UFC live before the Garcia vs. Benn boxing event inside T-Mobile Arena.
That fight will stream globally on Paramount+ outside the United Kingdom and Ireland.
Combat sports sit at the center of the relationship. Paramount+ is UFC’s exclusive U.S. streaming partner, and T-Mobile Arena is the promotion’s Las Vegas home. The opening weekend will bring that connection into the outdoor plaza, giving fans a place to watch UFC programming before the boxing card begins inside.
Financial terms and the length of the multiyear agreement were not disclosed.
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