A fresh slogan is starting to take shape outside Rogers Arena, and it looks like the Vancouver Canucks may be ready to move on from their old message.
Grady Sas noticed “Van as one” displayed prominently outside the arena, along with other new banners. The team has not yet used the phrase on its website or social media, but it appears to be the direction they’re heading.
The timing makes sense. After years of dysfunction, the new Canucks management group is trying to rebuild the organization’s culture and win back trust from fans. A slogan built around unity fits that mission better than what came before.
The previous line, “All together, all in,” arrived in October 2024. It landed just before the Elias Pettersson and J.T. Miller feud became public, then stayed in place through last season, when the team’s culture issues became impossible to ignore and Quinn Hughes was traded.
“All together,” they were not. They didn’t seem to be “all in,” either.
So a reset was probably overdue.
“Van as one” also carries a familiar feel. It has some of the same spirit as “We are all Canucks,” a slogan that lasted through the Sedin twins era, and it echoes “12 as one,” which the Seattle Seahawks have used recently.
The Canucks also seem to have avoided overplaying their hand. With expectations low for next season, a phrase like “unfinished business” would have invited trouble; that slogan famously backfired in 2022-23 before the team shifted to “Come on, let’s go,” in 2023-24.
On the ice, the outlook remains modest. But among fans, confidence in management appears to be better than it has been in years.
A big part of the fan base has been pushing for a rebuild, and that’s the stated plan from co-presidents Henrik and Daniel Sedin and general manager Ryan Johnson. So far, their actions have matched their words.
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