Sportsnet has raised the price of its streaming app again, and TSN quietly did the same earlier this year.
Sportsnet announced this week that its annual premium subscription plan is going up by $20. The increase lands in a market where, for a lot of viewers, the draw is obvious: NHL hockey. But getting access to all of it now comes at a steeper cost.
TSN’s move happened earlier in the year, when the company lifted the annual price of TSN+ by $50 to about $250. TSN does not carry hockey-broadcast rights outside the home regions of Toronto, Montreal, Ottawa and Winnipeg, so it’s a different product from Sportsnet’s package. Even so, the price hike is still part of the same trend, and it arrived before the World Cup.
There’s still a weird bargain to be found in old-school cable. A recently renewed Telus deal, loaded with loyalty credits, comes in at $46 per month and includes the standard TSN and Sportsnet channels along with some other specialty networks. Stack up the annual cost of both TSN and Sportsnet subscriptions, and the monthly equivalent comes out to $48.50, give or take.
That’s the pitch from the big networks: you need everything. Streaming options such as DAZN and Fubo do offer strong lineups, and last year they even teamed up to bundle each other’s rights packages.
If you want English, German or Italian soccer, that’s where you have to go. But those services aren’t cheap, and they’ve priced themselves in the same neighborhood as TSN and Sportsnet.
Bell and Rogers are betting that viewers will pay to avoid feeling shut out. The logic is simple: if you can’t watch the Mammoth play the Predators on a random Thursday next March, you’ll regret it.
It’s a strange place for sports fans to be. Cable used to mean fewer choices, sure, but at least the menu was clear and the price made more sense.
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