The price of passion is going up again in Salt Lake City - at least when it comes to Utah football. With the 2026 season on the horizon, the University of Utah has announced another round of season ticket price increases.
But before fans hit the panic button, there's a key detail to keep in mind: the per-game cost for most seats is either holding steady or actually dipping slightly compared to 2025. The reason?
A seventh home game on the schedule this fall.
That extra home date marks the beginning of a new era - Morgan Scalley’s first season as head coach - and it gives Utah fans one more chance to pack Rice-Eccles Stadium, a place that hasn’t seen an empty seat since 2010. That’s 16 years of sellouts, and the demand hasn’t slowed down one bit.
What Are Fans Paying in 2026?
Let’s break it down. At the top of the pricing chart are the premium super loge seats in the south end zone, which will run $5,375 for the full seven-game slate. On the other end, the most affordable seats - high corner bleachers - are priced at $525 for the season.
Now, while the total dollar amount is going up, that’s largely because of the extra game. On a per-game basis, some fans are actually paying less than they did a year ago.
Take the upper bleachers: they’ve dropped from $79 per game in 2025 to $75 in 2026. The upper north end zone is down slightly too, from $91.66 to $89.28 per game.
Even the lower north end zone saw a dip, from $100 to $96.43 per game.
But there’s a catch. That seventh game is cushioning the blow this year - next time the home slate drops back to six games, fans could feel the full weight of these increases.
More Pricing Tiers, More Nuance
One of the biggest changes for 2026 is how granular the pricing has become. Utah has expanded its pricing map from 26 categories last year to 37 this season. That means more specific pricing based on exact seat location, and for some fans, that could mean a bump in cost - even if they haven’t moved an inch.
Take section W12, for example. In 2025, rows 22 through 50 were all priced the same: $1,850 for the season, or $308 per game. This year, that same section has been split into three separate tiers:
- Rows 22-30: $2,325 total ($332 per game)
- Rows 31-40: $2,200 total ($314 per game)
- Rows 41-50: $2,075 total ($296 per game)
So depending on where you sit - even within the same section - your per-game cost might have gone up, stayed flat, or even dropped a bit.
Key Dates and Payment Info
Fans will need to lock in their seats by April 22, either by paying in full or enrolling in a payment plan. For those who act early, there’s a bonus: if you renew by February 25, you’re eligible for a seven-month payment plan.
One new wrinkle this year: credit card payments will now include processing fees. To avoid those extra charges, fans can pay by check or ACH.
The 2026 Home Slate
Here’s what the Utes’ home schedule looks like for Morgan Scalley’s debut season:
- Sept. 3 - vs. Idaho
- Sept. 12 - vs. Arkansas
- Sept. 19 - vs. Utah State
- Oct. 10 - vs. Kansas
- Oct. 24 - vs. Houston
- Nov. 7 - vs. BYU
- Nov. 28 - vs. West Virginia
That’s a full seven-game lineup, including a rivalry showdown with BYU and a pair of Big 12 matchups in Kansas and West Virginia. Add in SEC foe Arkansas and in-state rival Utah State, and it’s clear Utah fans are getting a compelling slate in year one of the Scalley era.
The Bottom Line
Yes, prices are up - again. But Utah isn’t struggling to fill seats, and with a seventh home game and a refreshed coaching staff, the value proposition is still strong for fans who live and breathe Utes football. Whether you’re in the loge or the bleachers, 2026 is shaping up to be a season worth showing up for.