University of Utah football is putting a sponsorship patch on its jerseys for the first time, and the name on it is one plenty of Utes fans already know.
University of Utah Health has agreed to sponsor Utah’s jerseys, marking a new step for the program. The healthcare system spans five hospitals and 12 community health care centers across Utah, and it already has a presence at Rice-Eccles Stadium. Its logo first appeared on the field during the 2025 season.
The patch itself features a black University of Utah Health logo on a white background.
The new jersey patch will sit alongside another brand mark already tied to Utah football and the Big 12: the Monster Energy logo. The conference struck a deal with the energy drink company for a co-branded patch on football and basketball jerseys, plus logos on football fields and basketball courts. That agreement reportedly pays schools $1 million per year.
Utah has also added another sponsor to its football equipment. ALKEME Insurance’s logo will appear on the bumper of the Utes’ helmets.
The school announced that partnership by saying, “We are proud to announce our official partnership with ALKEME Insurance‼️” and noted, “The new sponsorship will see the ALKEME name featured on @Utah_Football helmet bumpers.”
The move fits a wider trend across college sports as athletic departments look for new revenue streams to help meet the rising costs of the business. Jersey sponsorships have become one of the clearest examples of that shift.
Utah is not alone. BYU’s jersey is sponsored by Utah-based property management software company Entrata, Kansas has Ripple on its jersey, and Oklahoma State’s sponsor is Native American tribe Osage Nation.
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