USC is keeping one of college sports’ most familiar sights in place for the long haul.
The school announced Tuesday that its partnership with Nike has been extended through 2036, pushing a relationship that started in the 1990s into its fifth decade. That means the swoosh will keep showing up on USC uniforms and gear for years to come.
“USC and Nike have grown together for more than 30 years, and we are thrilled to continue one of the great partnerships in college athletics,” said atheltic director Jennifer Cohen. “From the outset, these two iconic brands have made history, outfitted legends, and powered victories for generations of Trojan student-athletes, and for all we have accomplished together already, we are all the more excited for what's to come. The impact of this extended partnership on our student-athletes, loyal fans, campus community, and the entire Trojan Family will be transformational, and we look forward to many more victories together in the years ahead.”
The new deal brings more than just a longer runway. USC student-athletes will be included on Nike’s NIL roster, and the school said the names of the “Nike Blue Ribbon Elite” will be announced in the coming weeks.
The partnership will also show up in USC’s facilities and apparel plans. The new Bloom Football Performance Center will include Nike strength equipment for football performance coach Trumain Carroll. USC’s men’s and women’s basketball teams are set to receive a range of custom uniforms each season as well.
Nike is also backing a “refresh” and “reimagining” of the USC campus bookstore, which will give the on-campus home for Trojan merchandise an even bigger Nike presence.
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Honor Faalave-Johnson, Quentin Hale and Jalen Flowers were especially hard to miss, each showing why USC has been so aggressive in this part of the recruiting map. The most intriguing part for the Trojans is how many of these players are not just winning one-on-one snaps, but impacting games in multiple spots on the field, which is exactly the sort of development that can turn a strong summer showing into something much bigger once the season starts. [Read more 🡒]