Lincoln Rileys Standing Just Took Another Hit At USC

Once a rising star in college football, Lincoln Riley faces challenges in proving his worth among the elite Big Ten coaches after recent struggles.

Lincoln Riley arrived at USC in 2021 with the kind of reputation that made him look like one of college football’s elite coaches. His first season in Los Angeles backed that up, with the Trojans reaching the Pac-12 Championship Game and a New Year’s Six bowl. Since then, though, the shine has worn off fast.

USC has stumbled through three straight failed seasons from 2023 through 2025, and that slide has pushed Riley down the pecking order in the Big Ten. USA TODAY Sports left him outside its top five conference coaches, a placement that makes sense based on what has happened lately.

"Riley might’ve been near the top of the list among all coaches nationally as recently as 2020, when he wrapped up his fourth playoff appearance in as many years at Oklahoma," Paul Myerberg wrote. "Things have been much rockier at USC, which hit a high with an 11-win 2022 season in Riley’s debut but has since gone 24-15 with just one ranked finish. But things are starting to look up after USC went 7-2 in the Big Ten last year and then inked one of the nation’s top recruiting classes."

The top of the Big Ten hierarchy is easy to sort out. Indiana’s Curt Cignetti is the clear No.

  1. Ohio State’s Ryan Day and Oregon’s Dan Lanning belong in the top four without much debate.

After that, the picture gets murkier.

Kirk Ferentz has built a long, productive run at Iowa, spending nearly 30 years as the Hawkeyes’ head coach and consistently getting more out of less. Kyle Whittingham, now at Michigan, also has a strong case over Riley; the source notes he was the better coach when Utah and USC were both in the Pac-12.

Ferentz may be the toughest call in the group, but the bottom line is simple: Riley has not yet done enough at USC to lock down a top-five spot in the Big Ten. He’ll have to prove it this season.

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