UCLA's Big Ten Home Opener Just Added One More Reason To Show Up

The highly anticipated Big Ten opener between UCLA and Purdue at the Rose Bowl promises thrilling action and a packed lineup of fan festivities for all attendees.

UCLA’s Big Ten opener brings Purdue to the Rose Bowl on Saturday night, and the Bruins will try to open 3-0 for the first time since 2023 under new head coach Bob Chesney. Kickoff is set for 8 p.m.

PT, with the game televised on Big Ten Network. Jason Horowitz will handle play-by-play alongside analyst Brock Vereen and sideline reporter Kelsie Kasper.

Fans can also follow along on the UCLA Audio Network or KABC-AM 790 with Josh Lewin, Matt Stevens and Wayne Cook.

The Rose Bowl parking lots open at 2 p.m. for the matchup. The City of Pasadena is charging $38 per car in advance and $43 on gameday, with a $5 savings for fans who buy ahead online.

RV parking is on West Drive, and there is no overnight RV parking. Another option is the Parsons complex parking lot in Pasadena, located at 100 W.

Walnut St. off Fair Oaks Avenue. A free shuttle will run continuously starting three hours before kickoff and continue until one hour after the game ends.

Gameday parking at Parsons can be bought on-site for up to $24.

For fans looking to make a day of it, the Area H Fan Zone runs from 3:45 p.m. to 7:45 p.m. in Lot H outside Gates A and B. The space includes tailgating parties, food vendors, activities, exhibits, beer gardens, musical performances and more.

BruinFest also returns with tailgating beginning at 2 p.m. on Brookside Golf Course just outside Gate N, and the BruinFest Concert Series is back for a second season. DH Bryce Alakai headlines the pregame entertainment at 6:30 p.m., with Lance Savali opening at 6 p.m.

UCLA has also reworked the Bruin Walk, giving fans a closer look at Bob Chesney and the team as they arrive. Supporters are encouraged to line N.

Arroyo Blvd. outside Gate A. For Saturday’s home opener, the Bruins are scheduled to arrive at 5:20 p.m., and the UCLA Marching Band will be part of the scene.

Stadium access opens in stages. Gates A and F will open at 6 p.m. for premium seat holders in the Pavilion and The Field Club, while the general public will be admitted shortly after at 6:30 p.m.

There’s a new ticket policy in play, too: all regular-season home football games are free for UCLA students. The change begins Saturday against Purdue, and eligible undergraduate and graduate students can claim complimentary tickets through their student ticket account starting the Monday of each game week.

A few giveaways are on tap inside the stadium. The first 2,500 UCLA students through Gate C will receive Rose Bowl Stadium-themed beach towels. Wooden Athletic Fund donors can pick up a women’s basketball-themed Josie Bruin bobblehead near Tunnel 28 with their voucher, and season-ticket members can collect a collector’s pin near Tunnel 23.

The pregame show gets rolling with the UCLA Alumni Band, which is celebrating its 51st year and will perform in the Court of Champions at 7:15 p.m. The UCLA Marching Band follows with its traditional pregame performance before the 7:45 p.m. kickoff, and the national anthem will be performed by the Solid Gold Sound.

During the game, UCLA will honor its faculty and staff on the field in the first quarter. Later in the quarter, members of the men’s basketball team will join for a T-shirt toss. The UCLA Dance Team is set for a performance during the first break of the second quarter, and the Youth Spirit Squad will take the field at halftime before the 250-member Solid Gold Sound closes things out with “Sons of Westwood.”

Former UCLA running back Maurice Jones-Drew will serve as honorary captain and be recognized during the first timeout of the first quarter. Jones-Drew finished his UCLA career from 2003-05 with 2,650 rushing yards and 234 points, ranking 13th in school history in both categories.

In 2005, he was a consensus All-American as an all-purpose player and set or tied UCLA single-season records for punt return yards (427) and punt return touchdowns (3) while also rushing for 914 yards. He was drafted No. 60 overall by the Jacksonville Jaguars in the second round of the 2006 NFL Draft and played eight seasons in Jacksonville, earning AP All-Pro First Team honors in 2011.

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