A new look is landing on the Toronto Raptors’ jerseys this season, and it’s one fans may need a minute to get used to.
For the first time, the team’s sponsor patch won’t blend into any of Toronto’s three colourways. Sun Life Financial is still the jersey sponsor through the 2026-27 season, but its logo is being redesigned on two Swingman Statement jerseys - the red and black versions - with a big 2.5-inch yellow circle and the words “Sun Life” underneath.
That shift is tied to Sun Life’s recent global rebrand, which swapped out its globe-and-sun mark for the simpler yellow circle. The company says the new look reflects its tagline: “make life brighter.”
The Raptors have worn the same Sun Life Financial white or black logo on the front left chest since the NBA began allowing sponsor patches on jerseys a decade ago. This update breaks that pattern.
Predictably, the reaction online wasn’t exactly warm. On Reddit, some fans took issue with the colour choice and the overall look.
“They should have left it white,” one fan wrote. “They can't make it a neutral colour to blend with the colours of the jersey?
Looks amateur,” another questioned. “The text background makes this look genuinely hideous,” wrote another.
There is one bit of relief for anyone who wants to avoid the new patch: jerseys with the Sun Life logo will only be sold at Scotiabank Arena, Real Sports Apparel, and through the team’s online store. Buy a Raptors jersey somewhere else, and odds are the corporate mark won’t be on it.
Even so, the patch is here to stay, and it comes with a hefty price tag. Sun Life is reportedly paying more than $5 million per year to keep its brand on Toronto’s jerseys.
The Raptors open the season Wednesday night at Scotiabank Arena against the Chicago Bulls at 7:30 p.m.
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