On the first day of Toronto Maple Leafs training camp, the team’s biggest visual change wasn’t happening out at the Ford Performance Centre. It was downtown at Scotiabank Arena, where the centre ice logo has been switched out for a throwback look tied to the club’s 100-year history.
The Leafs are using the 1927 version of the logo at centre ice, the one from the franchise’s early days after the Toronto St. Pats became the Maple Leafs.
It replaces the actual sweater logo and is meant to mark 100 years since the team was created. The result, as described in the source material, is a clean nod to the club’s roots.
That old design was part of the team’s identity from 1927 to 1938 before the Leafs moved to a more condensed, symmetrical maple leaf that lasted until 1963. After that came the classic logo familiar from the team’s Stanley Cup era, used from 1963 to 1967.
The first look at the new ice setup came in typical Leafs fashion: with a bit of self-aware humour. Rather than a polished reveal, the team’s social media crew kicked off a livestream on Twitter titled “Watch Paint Dry”.
What followed was a slow build from a blank white surface to the finished centre ice look, with pieces of the logo gradually appearing along with the red line, blue line and goal line. The livestream had been running for four hours at the time of writing, with thousands of fans still watching the ice come together.
The whole thing said plenty about where Leafs fans are right now: eager enough for hockey season that even a paint-drying livestream can hold their attention. And with the new logo set to appear for at least 42 games next season, they’ll be seeing plenty more of it soon enough.
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