As the Toronto Blue Jays gear up for their 50th season, the team is doing more than just preparing for Opening Day-they’re setting the stage for a celebration of both legacy and recent triumphs. The 2026 promotional schedule is starting to take shape, and it’s clear the Jays are leaning into the pride of their 2025 American League championship run while honoring the franchise’s rich history.
A Fitting Kickoff: Honoring Joe Carter and a Pennant-Worthy Start
The festivities began with a nod to one of the most iconic moments in Blue Jays history: the announcement of a Joe Carter statue, set to be unveiled in February. That moment alone is enough to stir memories of Carter’s legendary walk-off home run in 1993. But the club didn’t stop there-they followed up with a slate of giveaways that blend nostalgia, celebration, and fan-favorite gear.
Opening Night on March 27 is shaping up to be a special one. Alongside the expected raising of the 2025 American League Champions banner, fans walking into the Rogers Centre will receive a commemorative AL Champions pennant.
It’s more than just a piece of fabric-it’s a symbol of a season that saw Toronto claw their way past the Seattle Mariners in a dramatic seven-game series. The pennant features a team photo and player autographs, making it a keepsake that captures the spirit of a team that brought October baseball back to Toronto in a big way.
And let’s be honest-if you're one of those fans wondering why a second-place finish deserves this much fanfare, consider this: 13 other AL teams would have loved to be in the Jays’ shoes last October. Getting to the World Series for the first time in 32 years is a milestone worth celebrating.
March 28: The Return of the White Panel Cap
The next day, March 28, brings a giveaway that taps into fan nostalgia and recent playoff vibes: the white panel Blue Jays cap featuring the 2025 AL Champs patch. Only the first 15,000 fans through the gates will get one, so expect lines early.
These caps aren’t just a fashion statement-they’re a subtle shoutout to the franchise’s roots. When pitcher Jeff Hoffman suggested the team roll with the white panels during the playoffs, fans were all in. The look became a symbol of the Jays’ postseason swagger, and now fans can take that piece of the playoff run home.
March 29: Crewneck Comfort Meets Championship Pride
To close out Opening Weekend, the Jays are giving away a 2025 AL Champions crewneck sweatshirt on March 29. Again, only the first 15,000 fans will snag one, but it’s another well-timed nod to the team’s recent success.
Sure, these giveaways tend to come in large sizes, but that won’t stop fans from rocking them around town. It’s the kind of gear that sparks conversations-where were you when the Jays clinched the pennant?
What was your favorite moment from the run? It's wearable history.
April 10: George Springer’s Signature Moment, Immortalized
Moving into April, the promotional schedule shifts from team-wide celebration to individual heroics. On April 10, fans will have their first shot at a bobblehead this season, and the honor goes to none other than George Springer.
This isn’t just any Springer bobblehead-it’s the “Jumping” George Springer, capturing the moment he leapt in triumph after crushing a three-run homer off Eduard Bazardo in Game 7 of the ALCS. That swing, and that leap, instantly etched itself into Blue Jays lore, joining the ranks of Jose Bautista’s bat flip and Joe Carter’s walk-off.
Only 15,000 of these bobbleheads will be handed out, which feels a little light for a stadium that seats over 40,000. You can bet fans will be lining up hours before the gates open for a shot at this one. It’s more than a collectible-it’s a snapshot of a moment Jays fans will never forget.
More to Come
This is just the first wave of the Blue Jays’ 2026 promotional rollout, and if the early offerings are any indication, fans are in for a season filled with celebration, reflection, and a whole lot of blue-and-white pride. From honoring legends of the past to celebrating the stars of today, the Jays are making sure their 50th season is one to remember-both on and off the field.