Toronto Blue Jays catcher Alejandro Kirk has a new off-field role, and it fits him just as neatly as his on-field one. The 27-year-old two-time MLB All-Star is now a brand ambassador and shareholder for Banditos Mexican Lager, a Toronto-based beer that launched in 2024.
The partnership has already shown up around Ontario. Over the past few weeks, fans shopping in Longo’s or the LCBO may have spotted Kirk’s image on Banditos in-store displays, a sign that the Blue Jays fan favourite is now the face of the beer.
Banditos may sound like it comes from south of the border, but the brand was founded in Toronto by entrepreneur Anthony CK Thomas. His goal was to offer a Mexican-style cerveza that delivers the same crisp, easy-drinking profile people expect, while still being brewed in Ontario. That matters in a market where many of the best-known Mexican lagers sold in Canada are imported.
Thomas saw Kirk as the ideal way to introduce the brand to Blue Jays fans across the province. Kirk’s background in Tijuana, his career in Toronto and his popularity throughout Canada made him an obvious fit.
“This partnership felt natural to me right away," Kirk said in a press release. "Being from Mexico and now playing baseball in Canada, it is exciting to be part of a brand that brings those two worlds together."
For now, the Kirk connection hasn’t reached the Rogers Centre taps. But fans can already find Banditos tall cans at select Longo’s stores and LCBO locations across Ontario.
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