CBS Sports’ look at the most expensive rosters in college football turned up the usual heavyweight suspects - but it also left out three programs that usually command attention for very different reasons.
Alabama, Texas Tech and Indiana all missed the top 12, even as the list was packed with big-money rosters from the SEC, Big Ten, ACC and Notre Dame. According to the reporting, there were seven teams with rosters above $40 million and five more right behind them, with six SEC teams, four Big Ten teams, Miami and Notre Dame filling out the group.
The omissions stood out because each program has built a modern identity around spending in its own way. Alabama used to win with what sources described as the "Nick Saban discount," a stretch in which the program could stay elite without matching the deepest pockets in the sport. Over Saban’s final three seasons in Tuscaloosa, Alabama spent less total ($19.7 million) than any SEC program will spend on a single season roster in 2026.
That gap still shows up now. Alabama has climbed since the end of the Saban era, but sources say it remains a tier or two below the sport’s biggest spenders, landing in the low $30 millions rather than the upper reaches of the market.
The Tide also took a hit in the winter portal when North Carolina State transfer running back Hollywood Smothers, a major target for the roster, flipped to Texas. Alabama starts the preseason at No. 13, its lowest ranking since 2008, and the roster profile helps explain why.
The Tide have upside, but they don’t bring a long list of proven elite players into the season. Their spending has leaned more toward high school recruiting than portal splashes, and Alabama signed the SEC’s 9th-best transfer class in 2026.
If former five-star quarterback Keelon Russell wins the job and performs like the hype suggests, that approach could look smart in a hurry.
Texas Tech is a different kind of story. The Red Raiders have become the face of NIL-era ambition, the program most people point to when they talk about aggressive investment.
Even so, sources put Texas Tech’s 2026 roster in the low $30-million range. There’s one big wrinkle: Brendan Sorsby’s $5-million-plus salary wasn’t on the books for the full year.
If it had been, Texas Tech would have been right on the edge of the top 12.
Either way, the Red Raiders are still the clear spend leader in the Big 12. The understanding in Lubbock is simple: a roster in the 30s should give Texas Tech a real shot to win the league every year and stay in the playoff conversation.
Sources estimate the Red Raiders have about $10 million more than any conference rival to work with, and there’s no sign the program plans to ease off. Its 2027 class is already shaping up well, led by the nation’s No. 1 defensive lineman Jalen Brewster, and Texas Tech is expected to remain one of the most aggressive teams in the transfer portal.
Indiana might be the most striking name of all. The Hoosiers’ 16-0 national championship-winning 2025 season came from a place few would have expected, and it did not come with one of the sport’s most expensive rosters.
That has changed after the title. Indiana added one of the priciest portal quarterbacks in TCU’s Josh Hoover and won out for Michigan State receiver Nick Marsh.
Even the kind of player the Hoosiers are targeting now has shifted since Curt Cignetti lifted the program into a different tier.
Sources told CBS that Indiana made it clear to agents this offseason that it would be more selective in the portal and was aiming for a different level of player. The transfer class reflects that approach. Indiana’s group ranked eighth nationally despite including just 17 transfers, the first time in Cignetti’s tenure the Hoosiers took fewer than 23.
Indiana still didn’t spend like a blueblood on the way to its 2025 title. But with offseason investment pushing the roster into the $30-million range, the Hoosiers are now operating like a program built for annual contention. That still wasn’t enough to crack the top 12.
In Other News...
Texas Tech Fans Have A Real Reason To Worry About Shiel Wood
Shiel Wood has spent 20 years moving through the coaching ranks, with stops at Wofford, Georgia Tech, Georgia State, Army, Troy, Tulane, Houston and now Texas Tech. It has not been a wanderers resume so much as a steady climb, and in his second season as the Red Raiders defensive coordinator, he has helped reshape a defense that has been a major reason the 2025 season has gone so well.
For Texas Tech, that kind of success brings its own anxiety. The better the defense plays, the more attention Wood is likely to attract, and the Red Raiders know they may have to start planning for life after one of the biggest behind-the-scenes drivers of their rise. Even as the program enjoys the results on the field, there is a very real sense that the challenge with Wood may be less about keeping the defense rolling now and more about how long he stays in Lubbock. [Read more 🡒]
Texas Tech Just Got Another Big 12 Reason To Believe
Donovan Atwells path briefly looked like it was headed away from Lubbock after he exhausted his eligibility and spent time in the 2026 NBA Summer League, but Texas Tech now has another major piece lined up for the 2026-27 season. The NCAAs eligibility changes, which opened the door for a fifth year for members of the 2022 recruiting class, have given the Red Raiders a timely boost as they continue to build out a roster with real Big 12 ambition.
Atwells return only adds to the momentum around a program that has already brought back Darrion Williams and supplemented the roster with transfers Cruz Davis, Dra Gibbs-Lawhorn and Jamichael Stillwell. For a Texas Tech team trying to turn continuity into contention, the combination of familiar production and fresh additions gives the Red Raiders a lot more to work with, even if the full shape of the rotation still has room to settle. [Read more 🡒]