Brandon Walker has had enough of Cody Campbell’s online presence.
The host of Brandon Walker’s College Football Show took aim at the Texas Tech megadonor on Wednesday, arguing that Campbell’s social media activity is doing the Red Raiders no favors. Campbell, who serves as chairman of Texas Tech’s board of regents and is a major financial backer of the school, has become a prominent voice around Red Raider athletics, especially on X.
Walker’s criticism centered on the way Campbell presents himself publicly. While Campbell has weighed in on plenty around Texas Tech - including the Brendan Sorsby saga and recent remarks about head coach Joey McGuire - Walker said that visibility cuts against the school’s image.
“When he goes on Twitter (now X), and when he talks in the press, and when he talks about teams and two teams, he is very unlikeable; he comes across as brash; he comes across as petulant; he comes across as whiny sometimes,” Walker said. “Texas Tech has one of the most likeable figureheads in the sport in Joey McGuire… I think Cody Campbell would be better served to let (McGuire) be the face of the operation.”
The timing of Walker’s comments comes with Texas Tech preparing for a top-25 matchup against Arizona, and both Big 12 teams dealing with questions on the latest injury report.
Campbell’s footprint at Texas Tech is impossible to miss. He spends millions on the program and its athletic department, and that kind of investment naturally comes with a louder public role.
Walker sees that as a problem. Others could argue it’s simply part of the deal when a donor is pouring that much money into a roster and facilities.
At bottom, the debate is pretty simple: if you’re going to take millions from an alumnus, you should expect to hear from that alumnus - a lot.
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Texas Tech's Biggest Roster Concern Gets An Early Reality Check
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The Red Raiders do not get the luxury of easing into that conversation. Illinois and Louisville both bring frontcourt talent that can expose soft spots inside, and these games should give Texas Tech a clear sense of where it stands defensively against taller opponents. For a team with real ambitions, the early season may say as much about survivability up front as it does about wins and losses. [Read more 🡒]