Cody Campbell made it plain on Wednesday: Texas Tech isn’t talking about a coaching change, and Joey McGuire isn’t going anywhere.
After a rough week around the program following last Saturday’s loss to Cincinnati, Campbell jumped back onto X to swat down speculation that McGuire could be on the way out. The Texas Tech booster responded to a 247 Sports piece by Cody Nagel that floated possible replacement candidates if the Red Raiders ever moved on from McGuire.
Nagel noted that McGuire is not on the hot seat, but he also pointed to Campbell’s Saturday post on X, the one that showed frustration with Texas Tech’s showing against Cincinnati, as a possible sign of a bigger storm brewing. Campbell made sure that idea didn’t stick.
“Absolutely nothing is going to change at the head coach position at Texas Tech,” Campbell posted. “Joey McGuire is a perfect fit for our program, everybody, with an opinion that matters, loves him.
He isn’t going anywhere. If anything, we are ready, willing, and able to double down on him and this program.
It’s more likely that he gets an extension and raise at the end of this year.
Long story short, this article is a ridiculous waste of time, but if you do feel compelled to write another one, please find a better picture of me!”
His post was even sharper in the embedded message that followed, where he reiterated: “Absolutely nothing is going to change at the head coach position at Texas Tech. Joey McGuire is a perfect fit for our program, everybody, with an opinion that matters, loves him.
He isn’t going anywhere. If anything, we are ready, willing, and able to double down on him and… https://t.co/GQMrZRZrph”
That kind of language doesn’t read like a routine public relations check-in. It reads like a shot across the bow - and in this case, a clear signal that Texas Tech’s most powerful backer wants the outside noise to stop.
The bigger takeaway is the phrase “double down.” Campbell didn’t just defend McGuire; he framed Texas Tech’s future investment in the program as something that could actually grow. That matters because the Red Raiders’ donor base has already poured enough money into the program to make it one of the best-funded in the country.
And Campbell has a track record that gives his words weight. When Texas Tech got hammered at home by Colorado in 2024, a fan on X asked him to buy the Red Raiders an offensive line in the offseason. Campbell answered with two words: “I Will.”
That wasn’t just bluster. He and the rest of the program’s donors then helped Texas Tech land the top transfer class in America for 2025, a group that included David Bailey, Romello Height, Bryce Pollock, Lee Hunter, A.J. Holmes, Quinten Joyner, Reggie Virgil, Howard Sampson, and others.
Campbell’s latest comments also land in the middle of a divided fan base. McGuire has won 18 of his last 21 games, but not every Texas Tech supporter is sold. Still, Campbell’s post suggested the people with the biggest checkbooks aren’t backing away from the coach - if anything, they may be ready to pour even more into the roster and the program’s overall push.
For Texas Tech, that’s the real story. Campbell didn’t sound like someone preparing for a reset. He sounded like someone gearing up to spend again.
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Bassala Bagayoko and Darrion Williams loom especially large in that plan, with both expected to help offset the size gap through physicality and activity. Texas Tech will have to win some battles the hard way early on, using intensity to make up for what it lacks in inches, while waiting for JT Toppin to return from injury and give the roster a different look. For a team with bigger goals, solving that rebounding issue fast may be one of the first real tests of the season. [Read more 🡒]