Texas Tech Heads Into The Season With One Massive Offensive Question

Get ready for an exciting kickoff to the 2026 college football season with surprises on and off the field, including a memorable moment featuring a squirrel that has captivated fans.

A month from today, college football is back on the board.

Week 0 opens with Bill Belichick’s turbulent Tar Heels in Dublin, Ireland, against TCU, the same team that humbled them last season. And after a 39-day World Cup - the longest ever - plenty of sports fans are probably looking up and realizing fútbol Americano is almost here.

With all 32 NFL teams in training camp now, the college game gets the spotlight for a minute. So let’s sort through a few preseason basics, because this sport never really sits still, even when it pretends to.

For once, though, the changes are a little more manageable. Sponsored jersey patches are here, including Notre Dame’s, which might have cost $20 million.

The Playoff stays at 12 teams, even if the people with power want more. And North Dakota State, the FCS juggernaut that moved up, got a rule change that could put it in the FBS Playoff in Year 1.

The bigger-picture mess is still the same one hanging over the sport. College football is dealing with the player-compensation era it never properly prepared for, which leaves schools hoping Congress can step in. That’s a very different setup from the NFL, which handled this stuff long ago.

The coaching carousel and the transfer market have also kept the chaos humming. Lane Kiffin left Ole Miss during a Playoff run and took over rival LSU, then landed the No. 1 class in our transfer rankings. Stewart Mandel has the Tigers at No. 10 in his current top 25, so the pressure is obvious.

Texas Tech is in a different kind of spotlight. The Red Raiders will be without big-money transfer Brendan Sorsby because of that gambling issue, and the quarterback job now belongs to Will Hammond, who ranks No. 35 in our QB Tiers ranking.

As for the title race, the same familiar powers are still sitting near the top, but the sport has already shown it can veer off course in a hurry. Indiana winning a national title would no longer sound completely absurd.

This time, the Hoosiers were picked to finish behind Ohio State and Oregon in the Big Ten. In the SEC, Georgia and Texas are favored.

And Notre Dame hype is, for once, actually as high as people always say it is.

College football will be a blast once it starts, as it always is.

In other news, FIFA announced plans to sell a stake in a new company that will run its premier events, with some of the expected billions from private investors going to member federations. The move is already drawing backlash, including concern over the involvement of someone in President Trump’s extended family through the lead investment firm.

Kyle Shanahan said he was at fault in the July 14 car crash that left him with serious injuries.

The Eagles and Jalen Carter agreed to a four-year, $152 million contract extension, making him the highest-paid defensive tackle in league history.

Ole Miss sued two former football players who transferred to LSU for breach of contract.

Zinedine Zidane was announced as the new coach of the France men’s national team.

Elise Woodward will be Washington football’s new play-by-play announcer this season, and she is believed to be the first woman to hold that role in the FBS.

Malawi stunned 10-time reigning champion Nigeria in its first-ever Women’s Africa Cup of Nations game, a result that matters in a 2027 World Cup-qualifying tournament.

And then there was the squirrel in Detroit.

It happened Monday night at Comerica Park, and it was impossible to ignore. The squirrel hung around for most of an inning, showing real persistence.

A grounds crew member opened a door and tried to coax it out, while Orioles outfielder Leody Taveras made a brave attempt to fling it somewhere. Tigers play-by-play announcer Jason Benetti may have been the real winner, though, because he seemed made for the moment.

Tonight’s watch list starts with Yankees-White Sox at 7:40 p.m. ET on MLB Network. Chicago is still sitting atop the AL Central, but time is ticking on the trade deadline decision, and the Yankees already won the first two games of the four-game set.

At 8 p.m. ET on USA, the WNBA brings Dream-Wings, with Dallas at 18-9 and Paige Bueckers sitting fourth in the standings, while Atlanta is 16-10 and Angel Reese is sixth. Valkyries-Mercury follows at 10 on CNBC.

The MLS All-Star Game also goes at 8 p.m. ET on Apple TV. The usual caveats about all-star games apply, but it still has some appeal if you’re not locked into baseball or hoops.

One more Tour de France photo gallery is worth a look, and so is the latest MLB mailbag from Andy McCullough, which is packed with trade deadline notes. In the year since Emmanuel Clase’s pitch-rigging scandal broke, a majority of players in an anonymous poll said MLB has done enough to prevent a repeat. And in British swimming, Adam Ramsay-Peaty is dealing with a celebrity family feud while trying to navigate an evolved outlook on his sport.

Most-read yesterday: Pre-training camp NFL Power Rankings. More on that tomorrow.

In Other News...

Texas Tech Moves Closer To A Change Fans Will Definitely Notice

Texas Tech is getting ready for a new kind of look on the football field, and it will be one fans notice right away. With the NCAA now allowing sponsorship patches on uniforms beginning Aug. 1, athletics officials have confirmed there is significant interest from corporate partners as the department works through offers and looks for a long-term fit. The school is also moving ahead with a field branding plan that will put a Galaxy logo at midfield in Galaxy Stadium, adding another visible layer to the Red Raiders game-day presentation.

The uniform piece is still in the vetting stage, so nothing is finalized yet, but the push reflects how quickly college athletics is changing around revenue and sponsorship opportunities. Texas Tech also has another field sponsor in place through Learfield, though that name has not been announced, and the department is clearly trying to balance new commercial inventory with the look and feel of the program. Whether the jersey patch arrives soon or later, the broader shift is already underway. [Read more 🡒]

Texas Tech Is Finally Turning The Page After A Brutal Spring

The offseason brought no shortage of turbulence for Texas Tech, with the football program spending much of the spring trying to steady itself through a quarterback situation that spilled far beyond the field. What started as an eligibility question turned into a messy public fight, with legal maneuvering, temporary restraining orders and even threats of state action before the sides eventually went their separate ways.

Joey McGuire addressed the ordeal while speaking at a coaching convention, offering a glimpse of how much the Red Raiders had to absorb before the calendar finally moved on. For a program trying to build momentum, the relief now is less about a single roster decision than about getting back to football after a stretch that tested everyone around it. [Read more 🡒]