Joey McGuire, the head coach of Texas Tech, received a poignant message from linebacker David Bailey just days after their season concluded with a tough loss to Oregon in the Orange Bowl. Bailey's text reminded McGuire to appreciate the historic achievements of the season, despite the disappointing ending. This moment encapsulates the true essence of team culture, often talked about but rarely demonstrated so clearly.
Texas Tech's season was nothing short of remarkable, finishing ranked No. 7 nationally. The Red Raiders' defense shone brightly throughout the year, but the offense faltered at a crucial moment against Oregon. McGuire expressed his disappointment, particularly for quarterback Behren Morton, who had been instrumental in the team's success.
The focus now shifts to sustaining this success and altering the narrative that Texas Tech's achievements were solely driven by financial incentives and NIL deals. McGuire is determined to show that the program's success is built on more than just money.
“Last year, we were open about going all in,” McGuire stated. “Now, we need to prove we're here to stay. It's about more than money; it's about creating a place where players thrive.”
At a recent alumni event, Texas Tech's prominent supporter, Cody Campbell, mingled with fans, underscoring his pivotal role in the program's rise. Like Phil Knight at Oregon and T. Boone Pickens at Oklahoma State, Campbell's contributions are well-known, including his advocacy for reform in NCAA sports.
McGuire acknowledges the financial aspect but emphasizes the strong team culture that has developed. “If this was the best team money could buy, it also had a 3.23 GPA,” he noted. “Many players chose Tech over more lucrative offers because they believed in what we're building.”
Texas Tech aims to offer more than just financial incentives, creating an environment where players can achieve their best both on and off the field. The Red Raiders are committed to proving that their program is about more than just the money-it's about building something lasting and meaningful.