Brian Schottenheimer isn’t hiding the goal. He wants the Dallas Cowboys in the Super Bowl, and he wants it for the players wearing the star as much as for himself.
That was the heart of his latest appearance on The Twins Take Podcast, where the Cowboys head coach made it clear that the push to reshape schemes and tighten chemistry is about more than strategy. It’s about giving players like Dak Prescott, CeeDee Lamb and Quinnen Williams a chance to be remembered the right way.
“It’s always something I’ve always dreamed of, you know. I want to win a Super Bowl.
I don’t want to win it for me. I want to win it for the people under my leadership,” he said.
“I want to win it for Dak Prescott. I want to win it for CeeDee Lamb, for Quinnen Williams, for your players that put in so much, you know, hard work and the sacrifice that goes into what we do.
You know, from us as a coaching staff, it’s the hours, it’s the mental strain of game planning, but for the players, they put their bodies on the line,” the Cowboys head coach declared.
The Cowboys have gone 30 years without another Super Bowl title, and that drought still hangs over the franchise. Jerry Jones has already overhauled the roster and the organizational setup more than once in that span, while Prescott has grown into a franchise legend and Lamb keeps climbing toward the top tier of pass catchers Texas has produced. George Pickens and Quinnen Williams are also part of the group Schottenheimer believes can help change the story.
Schottenheimer said the team has already laid a workable base. In 2025, the Cowboys finished with a 44.1% win percentage over 16 games and posted a 4.6 OSRS, good for second in the NFC East. The biggest issue was on defense, where Dallas gave up 30.1 points per game, the most in the NFL.
That problem may be getting addressed. The Cowboys brought in Christian Parker as defensive coordinator and added Rashan Gary and Jalen Thompson, moves that could help stabilize that side of the ball.
Still, Schottenheimer isn’t talking like a coach hoping for a nice step forward. He’s talking like someone expecting the 2026 season to end with a ring.
“I make no qualms that that’s the goal. The Super Bowl next year is Feb. 14th, 2027.
We plan on being there. I’ve said this from the very beginning,” Schottenheimer said, holding back emotions, “when we get our Super Bowl rings, I’ll be getting an extra one for my dad,” he added.
For Schottenheimer, the mission reaches beyond Prescott, Lamb and Williams. It also carries the name of his father, Marty Schottenheimer. And after three decades of waiting, the Cowboys are hoping this is the year that finally changes.
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Texas Tech Suddenly Has A Quarterback Fans Cant Ignore
Will Hammond remains the long-term answer for Texas Tech once he gets back from the torn ACL he suffered in October 2025, but the Red Raiders cannot afford to treat the quarterback room like a one-man waiting list. With Brendan Sorsby gone, junior Kirk Francis is positioned to see the field early in the 2026 season, and the staff has made it clear he is squarely in the mix as the next option behind Hammond.
Francis has drawn steady praise from teammates and coaches for both his ability and the way he carries himself, which matters in a room where opportunity can change fast. He also brings a path that has already included stops and setbacks, including a concussion that cost him most of last season, so Texas Tech is watching not just whether he can handle the job, but how quickly he can turn a chance into something bigger. [Read more 🡒]