Rangers Offseason Reset Starts With One Crucial Offensive Decision

To bounce back from another playoff miss, the Texas Rangers must overhaul their hitting staff and inject fresh strategies into their offense.

The Texas Rangers are once again headed into an offseason with more questions than answers, and the biggest one sits right in the middle of the coaching staff.

After missing the playoffs for the third straight year, Texas is staring at a season that fell short in the most familiar way possible: the club won 80 games, finished one game behind the Houston Astros in the AL West, and never quite turned that into a postseason berth. President of baseball operations Chris Young has already owned plenty of the blame, but this wasn’t a one-man collapse. The players, the coaches, the scouting group, and owner Ray Davis - who told Young to trim payroll last offseason - all had a hand in how this played out.

That’s why the Rangers’ first offseason move should be a blunt one: remake the hitting room.

During the end-of-season press conference, both Young and manager Skip Schumaker were asked about the coaching staff, and Schumaker made it clear that the conversation is coming soon.

“I think we're going to be talking about that the next couple days,” Schumaker said. “You know, I'm proud of all the work they put in, very grateful for them. But I think that's the discussion that we're going to have in the next couple days.”

The setup was already there for a big year from the offense, and the results never matched the expectation. Justin Viele was promoted to lead hitting coach last offseason after working on Donnie Ecker’s staff, and he stayed on after Ecker was fired in 2025.

The Rangers also brought in former Astros hitting coach Alex Cintron and Eric Dorton to help support him. For Viele, it was his first season in the top role.

It didn’t move the needle.

Texas’ offense was one of the major disappointments of 2025. The Rangers were counting on Viele to make a meaningful difference, but the production barely budged and the team won one fewer game than it did a year ago.

The numbers tell the same story: in 2025, Texas hit .234/.302/.381 with 175 home runs and 658 RBI. In 2026, the line was .317/.396/.713 with 183 home runs and 649 RBI.

Runs scored were nearly unchanged as well, with 684 in 2025 and 673 in 2026.

That kind of output might be easier to stomach if this were a younger club still building toward something. It isn’t.

This is a veteran roster, and three years ago it was one of the best-hitting teams in baseball. Young said last week that the Rangers are not retooling.

They’re reshuffling. They also want to get younger and more athletic.

If that’s the direction, the batting order needs a new voice to match it. If Young believes the problem is the roster, then he has to remove the pieces blocking improvement. But when you stack last season against the one before it, not much changed with Viele in charge.

Young wants to win now, not later. For a team in that position, the cleanest first step is obvious: bring in an experienced lead hitting coach with no tie to the last three years of Rangers baseball.

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