Will Muschamp Is Setting A Tone Texas Fans Will Notice Fast

Renowned for his no-nonsense coaching style, Will Muschamp prioritizes on-field excellence over NIL enticements, setting high expectations for the Texas Longhorns' upcoming season.

Steve Sarkisian made a major bet on defense this offseason when he moved on from Pete Kwiatkowski and brought Will Muschamp back to Texas.

The hire turned plenty of heads for obvious reasons. Muschamp is a familiar name on the 40 Acres, and Sarkisian has already gotten the kind of reaction he wanted from inside the program. Players and staff have praised what Muschamp has brought to the building, with the buzz around the move described as “everything [Texas] thought this hire could be.”

But Muschamp’s message has been even more telling than the praise. He has come in focused on one thing: production.

“Elite, consistent production. Period.

End of sentence. Then I followed it up with, ‘I don’t really care how much NIL money you got," Muschamp said earlier this summer on what he's instilling into players.

"I care about how you practice every day and how you produce every day. Every decision we make is about winning.”

That line fits the reputation Muschamp built during his five years with Kirby Smart at Georgia, where the Bulldogs became known for a hard-edged approach to NIL. He has brought that same mindset to Austin, putting the emphasis on what players do on the field rather than what they’re earning off it.

That doesn’t mean NIL has disappeared from the conversation. It remains a major part of recruiting, and Muschamp has clearly had to work within that reality. But his focus has stayed on the defensive side of the ball, where Texas has high-end talent and big expectations.

That group includes linebackers Colin Simmons and Rasheem Biles, along with incoming five-star freshman John Meredith III. Muschamp’s job is to get the most out of that talent, and his standard is simple: performance in games and practice matters more than anything else.

He’s also not trying to coach every ounce of personality out of his players. Muschamp’s intensity is well known, but he has still made room for players to be themselves.

“He just tells me to be me. He tells me to have fun and be myself. Coach Muschamp is definitely a player’s coach," Simmons said of Muschamp at the SEC Media Days.

For Texas, the hope is that Muschamp can be the final push after Kwiatkowski helped get the defense back into the national championship conversation. The next step is bigger than that, and it’s the one everyone around the program is chasing.

Texas opens its 2026 season on Saturday, Sept. 5, at 2:30 p.m. CT against Texas State. The real early measuring stick comes in Week 2, when the Longhorns host Ohio State.

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