Shawn Eichorst is back in the center of a big athletic department search, this time with Wisconsin reportedly making him the target to replace Chris McIntosh as athletic director.
Eichorst is no stranger to the Badgers. He held Wisconsin’s deputy athletic director role 20 years ago, and now he could be headed back to Madison after a long run through major college sports administration. According to Pete Thamel, Wisconsin is focused on Eichorst for the job, and he noted that Eichorst is currently Texas’ deputy AD and COO.
“Wisconsin is targeting Shawn Eichorst as the school’s new athletic director. He’s the former AD at Nebraska and Miami and is currently the deputy AD and COO at Texas,” Thamel wrote on X.
Eichorst’s path to this point has been anything but straight. He began his athletic department career at the University of Wisconsin-Whitewater, where he served as director of athletics in 1999. After five and a half years there, he moved to South Carolina as senior associate athletic director for administration, staying just over two years before landing with Wisconsin.
His résumé also includes a legal background. Eichorst earned his Juris Doctorate from Marquette University in 1995, then worked as an associate attorney from 1995 to 1998 before becoming a senior associate attorney in 1998. He also graduated magna cum laude from Wisconsin-Whitewater with a bachelor’s degree in business administration.
From Wisconsin, Eichorst eventually moved on to Miami in 2011, where he served as director of athletics, and then to Nebraska in 2012. He remained with the Cornhuskers until 2017, though his tenure there ended with his firing after five years as Nebraska’s AD.
After that, Texas athletic director Chris Del Conte hired him in 2018 to serve as the Longhorns’ deputy athletic director. In that role, Eichorst also has held the title of chief operating officer on the 40 Acres.
At Miami, Eichorst’s most notable move was hiring men’s basketball coach Jim Larrañaga, who helped rebuild the Hurricanes’ program. Beyond that, the source material notes he did not make many other major moves before leaving for Nebraska.
Now, nearly three decades into his athletic department career, Eichorst is once again being considered for an AD chair - and this one would bring him back to a school that helped shape his rise in the profession.
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