Texas wide receiver Cam Coleman keeps stacking up NIL wins before he’s even played a snap that will really define his run in Austin.
Now the latest addition is Celsius energy drinks, according to On3. It’s another high-profile partnership for Coleman, who has already made a habit of turning his short stay with the Longhorns into a strong off-field business portfolio.
Coleman came to Texas this past winter, and the deals started rolling in quickly. He announced a partnership with Crocs on social media earlier this offseason, coming just a little more than a month after he committed to Texas.
Soon after that, Nike named him one of the featured athletes in its Blue Ribbon Elite NIL Program. Coleman joined a group that also includes Texas teammates Ryan Wingo, Colin Simmons, Dia Bell and Jonah Williams.
That list could keep growing. Coleman is viewed as one of the top receivers in college football entering the regular season, and with that kind of profile, more opportunities should keep finding him as the year goes on.
On3 lists Coleman’s NIL valuation at $3 million, which ranks him second among all college football wide receivers behind only Ohio State’s Jeremiah Smith.
The business side is booming, but Coleman also sounded confident about the progress he’s made on the field since arriving in Austin. During fall camp last week, he spoke with the media about his growth and pointed to what he’s picked up by being around Arch Manning.
"I feel like I've grown a lot," Coleman said. "Really just hanging around Arch, seeing how he leads, really just all in one.
Just trying to be a leader to all the young guys as well in the receiving room. So that's how I've grown a little bit."
For Coleman, the offseason has already delivered on multiple fronts. The endorsements are piling up, and so is the sense that Texas has a major weapon who is only getting more polished as his lone season in Austin approaches.
In Other News...
Texas Has A Real Stake In The SECs New Eligibility Fight
The SECs new eligibility guidelines have given Texas another thing to monitor as the conference sorts through what counts as an amateur, what counts as a pro, and who gets to stay on a roster while those lines are being tested. The policy bars athletes who have declared for professional drafts without properly withdrawing, or who have signed professional contracts, from being on SEC team rosters, and it arrives with enough uncertainty that it could ripple beyond one school or one player.
For Texas, the issue has a direct edge because the Longhorns have their own roster questions to weigh as the league works through the fallout. Steve Sarkisian addressed the situation as it develops, while Cole Hutsons eligibility status has also come into the conversation, underscoring how quickly a conference rule can become a week-to-week concern for a team trying to settle its lineup. The next step may come in court, which is where this sort of fight often gets decided. [Read more 🡒]
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What has stood out is how quickly Cryer and Biles have built chemistry while learning the defense side by side. That kind of partnership can be hard to manufacture in a short window, especially with a new coordinator installing his approach, but Texas appears to be getting early signs that the middle of its defense may already be taking shape. The next question is whether that spring momentum carries over once the games start to count. [Read more 🡒]
Texas Fans Finally Have Clarity On Cole Hutson's Eligibility
Cole Hutsons path back to Texas has been unusually complicated, but it now has a clearer ending. The offensive lineman was granted an additional season of eligibility after suing the NCAA and getting a temporary restraining order, a move that kept his college football future alive after he had already spent time around the professional game with rookie minicamps for the Dallas Cowboys and Cleveland Browns.
For Texas, the key point is simple: Hutson did not sign a pro contract, which matters under the SECs new policy barring players who have signed professional deals from returning to college sports. Arch Manning said he was surprised by the situation but welcomed Hutson back, and for a Longhorns team always looking to stabilize the line, having one more available body with this kind of backstory is a welcome development. [Read more 🡒]