In a significant move on the tennis apparel scene, Grand Slam champion Barbora Krejcikova has officially teamed up with Vuori as her new sponsor. Last season, Krejcikova sported Head gear, and before that, she was a familiar face in Fila attire.
This new partnership with Vuori has been subtly hinted at since the start of the 2026 season, with Krejcikova frequently spotted wearing their logo. The deal was confirmed when she posted a photo from a practice session in Dubai on Instagram, proudly tagging Vuori.
Krejcikova, now 30, shared this update shortly after withdrawing from the Dubai Duty Free Tennis Championships. This tournament holds special significance for her, as she clinched the title in 2023. Unfortunately, a left thigh injury forced her to pull out before her second-round clash with Amanda Anisimova.
Vuori is a fresh face in the professional tennis world, making waves with its stylish and performance-focused apparel. On the ATP Tour, they sponsor British number one Jack Draper, and on the WTA Tour, Catherine McNally has also donned their gear.
Founded in 2015 by Joe Kudla, Vuori hails from San Diego County, California. The brand draws inspiration from the outdoors, with its name, meaning "mountain" in Finnish, reflecting this ethos. As Vuori continues to expand its presence in tennis, partnering with a player of Krejcikova's caliber marks an exciting step forward.