Tennessee's Biggest Home Games Are Creating A Brutal Knoxville Squeeze

Fans face sky-high accommodation costs as Knoxville prepares for a historic Texas-Tennessee showdown amidst a frenzy of sold-out rooms and surging Airbnb prices.

Fans heading to Knoxville for Tennessee’s showdown with No. 1 Texas are finding the same thing in every direction: not much left, and what is left comes at a premium.

With the Sept. 26 game sold out and Tennessee set to face Texas for the first time since the 1969 Cotton Bowl, lodging around Neyland Stadium has tightened fast. As of Sept. 21, eight Knoxville hotels were already sold out, and only about 50 downtown hotel rooms and 20 Airbnb listings in and around Knoxville were still available for travelers.

The hotel market has climbed well past the usual Tennessee football-weekend surge, with downtown rates topping $1,000 a night for this matchup. Airbnb prices are following the same script, only sharper. Near Neyland Stadium, there were only a few listings left, including two downtown condos and a handful of homes in South Knoxville.

Most of those rentals require at least a two-night booking, and the numbers jump quickly from there. A one-bedroom downtown condo that normally runs $300 for two nights is listed at $1,400. A South Knoxville townhouse that usually goes for $592 over two nights is up to $2,787.

Knox News also found several other rentals carrying huge game-week spikes: a South Knoxville home listed at $1,033, compared with its usual $687 for two nights; a two-bedroom property off Sevier Avenue at $3,897; and a three-bedroom home with a pool in Powell, about 20 minutes from Neyland Stadium, at $10,200 for a two-night stay.

And if fans thought the Texas weekend was steep, the rest of the season may not bring much relief. When Tennessee hosts Alabama on Oct. 17, some Airbnb rates are even higher. A three-bedroom downtown Knoxville condo is listed at around $4,000 for two nights, and a three-bedroom South Knoxville home is going for roughly $4,600.

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The first conference test, though, arrives in a hurry, and it comes with an awfully bright spotlight attached. ESPNs updated Total QBR rankings place Brandon sixth in the SEC with a 79.0 rating, and Tennessees opener against No. 1 Texas will immediately show how that early success translates against a defense and opponent built for the biggest stage. Arch Manning has been sharp for the Longhorns, and for Brandon, this is the kind of measuring stick that can say a lot without answering everything. [Read more 🡒]