Adidas is adding another SEC program to its lineup, and this one would mark a notable flip from Nike.
According to a report from On3’s Pete Nakos and Brett McMurphy, Ole Miss is set to move from Nike to Adidas in 2027. The Rebels’ deal with Nike is scheduled to run out next June, and after that, Ole Miss will make the switch to the three-stripe brand.
The move comes in the middle of a busy stretch of apparel reshuffling across college sports. Tennessee recently left Nike for Adidas, while South Carolina went from Under Armor to Nike, Auburn made the same jump from Under Armor to Nike, Penn State switched from Nike to Adidas, and Miami is headed from Adidas to Nike. The trend reflects how schools are chasing new revenue opportunities while brands keep pushing for visibility in the college game.
For Adidas, the SEC footprint is getting stronger. Tennessee’s move this summer gave the company a major boost, and Ole Miss would add another high-profile program in the conference. Texas A&M and Mississippi State are already Adidas schools.
Josh Heupel praised the partnership with Adidas in July, saying, “The partnership’s been fantastic,” Josh Heupel said of Adidas in July. “The way that they’ve communicated, worked with our administration, but the football side of it.
Our players have truly enjoyed the transition. That’s the equipment, what they’ve done NIL-wise with our current players, being a resource, letting our players test things out.
It’s been a great partnership up to this point. I think everybody on Rocky Top is really excited about the transition.
They got the color right. I know our fan base was paying attention to that.
It’s been a seamless transition.”
Adidas has leaned into Tennessee heavily, with NIL opportunities, promotions, and other support that have made the orange-and-white one of the company’s featured college partners. With Ole Miss reportedly next, the brand’s SEC presence could be getting even bigger.
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