SNICKERS and adidas are teaming up for their first football collaboration, and they’re doing it with a Halloween spin. The partnership brings limited-edition SNICKERS x adidas candy bars and the SNICKERS x adidas ADIZERO ELECTRIC + II cleats, giving the spooky season a candy-coated football upgrade.
The cleats carry adidas performance technology, but the collaboration adds a few details built for the holiday. The shoe comes in SNICKERS’ signature chocolate brown, with a ghoulish green insole and a SNICKERS lace charm. According to the brands, the design is meant to feel both bold and unmistakably satisfying, with a hidden Halloween twist tucked inside.
The ADIZERO ELECTRIC + II features a synthetic and textile upper, a lace closure, and a lightweight build meant to support speed and agility. SNICKERS and adidas say the fit is snug, comfortable and supportive, with the upper adapting to the shape of the foot.
Adidas athlete and Tennessee Titans wide receiver Carnell Tate helped bring the collaboration to life. The brands also tapped him to front the launch of the project.
The candy bars arrive first, dropping September 29 exclusively on SNICKERS.com/adidas. The cleats will follow in limited numbers on October 10 at adidas.com/us/football-cleats.
There’s also a giveaway tied to the partnership. From October 12-16, consumers can visit SNICKERS on Instagram and enter for a chance to win an exclusive prize inspired by the collaboration.
“SNICKERS has always found unexpected ways to satisfy fans on and off the field, and this partnership with adidas brings that spirit to the football field like never before,” said Maria Urista, Vice President of Chocolate Marketing, Mars Snacking.
“Creating our first-ever SNICKERS x adidas football cleat and matching bars, we continue to give fans new ways to celebrate both the Halloween and football seasons.”
Jacksonville Jaguars two-way star Travis Hunter debuted the adidas ADIZERO ELECTRIC + II last NFL season, and the model has since surfaced in multiple colorways. This SNICKERS version, unveiled by Tate, is the latest and most eye-catching take yet.
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