Titans Executive Shakeup Leaves One Power Structure Looking Untouchable

Amid a wave of executive dismissals in the Titans organization, Burke Nihill remains a key figure navigating through the turbulent changes.

The Titans have cleared out three more senior executives on the business side, and once again Burke Nihill is the one who remains standing.

The team parted ways with three executive vice presidents in the latest round of changes, including Erin Swartz, the senior vice president of brand marketing who played a central role in the club’s March rebranding. That move came just six months after the organization was touting the effort as a success.

Swartz’s bio said she “leads the strategy and execution of the Titans' brand vision across all fan touchpoints.” She was the face of that project inside the organization, and the team made a point of putting her in front of the press when the rebrand was unveiled. Nihill joined her for a private meeting with reporters hours before the official announcement so she could walk through the details.

She also showed up again on Sept. 3 at a press event at Nissan Stadium tied to the farewell season, where she highlighted newly released items at the team store.

That makes her exit harder to miss. Swartz oversaw a major off-field project, one the organization would rank just behind the new stadium in importance, and now she is out with the venue close to opening.

Nihill, the Titans president and CEO, is empowered to speak for Amy Adams Strunk, but he declined a request to be interviewed through a spokesperson after the latest in-season moves. He has not publicly addressed the ongoing churn around the organization, including the dismissals of employees he has overseen. The only conversations about that pattern, according to the source, have been off the record.

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