The Tennessee Titans are heading into 2026 with more than just a new head coach - they’re rolling out a whole new look. After a stretch of rough seasons and front office turnover, the franchise is hitting the reset button in more ways than one.
Recently, a leaked piece of merchandise on Fanatics.com gave fans an early glimpse at what appears to be part of the Titans’ upcoming rebrand. Gone are the familiar flames and trio of blue shades that have defined the team’s identity since the late '90s.
In their place? A sleek, circular logo featuring the Titans’ “T” set against a red, white, and blue backdrop - a clear nod to the franchise’s roots as the Houston Oilers.
According to Titans beat reporter Easton Freeze, the leaked design isn’t just a concept - it’s one of the official marks the team plans to unveil ahead of the 2026 season. And just like any bold redesign, the early reactions have been all over the map.
Some fans are embracing the throwback vibes, seeing the new logo as a respectful homage to the team’s Oilers heritage. After all, the Oilers’ red, white, and blue color scheme is iconic in its own right, and there’s a certain nostalgia in bringing that history forward. “Finally, looks like a team rebrand with heritage,” one fan commented, clearly on board with the shift.
Others, though, aren’t sold. Some have called the new look “boring” or “a ripoff,” with one fan even comparing it unfavorably to the Pittsburgh Steelers’ logo. Another bluntly put it: “Boring and pathetic but that’s to be expected from this franchise.”
But not everyone’s panning it. One fan summed up the mood of the optimistic crowd: “Love it!
We no longer have an arena football logo!” That sentiment speaks to a deeper desire among Titans fans - not just for a new logo, but for a new identity, one that feels more grounded and less cartoonish.
Of course, a fresh logo won’t fix everything. The Titans are coming off back-to-back 3-14 seasons and have just brought in Robert Saleh as their new head coach - their second coaching hire in three years. The front office is banking on more than just a visual refresh to steer the ship in the right direction.
Still, branding matters. A new logo, especially one that calls back to the team’s roots, can be a powerful symbol of change.
It can signal a new era, one that acknowledges the past while looking toward the future. But make no mistake - the Titans need more than a makeover.
They need results on the field. They need stability in the front office.
And they need to give fans a reason to believe again.
The rebrand may be the first step, but for Tennessee, the real work starts now.