Bills Promote Joe Brady In Move That Could Impact Three AFC Rivals

Joe Brady's promotion in Buffalo sends ripple effects across the NFL, subtly reshaping coaching plans for several playoff-hopeful teams.

The Buffalo Bills didn’t waste much time finding their next leader on the sidelines. Less than two weeks after parting ways with Sean McDermott, the team is turning to a familiar face to take over the reins: offensive coordinator Joe Brady.

Brady, who’s been with the organization since 2024, is set to be promoted to head coach, according to reports. The move signals a vote of confidence in the 34-year-old’s vision for the offense-and for the team as a whole. Buffalo is betting on continuity, hoping that elevating someone already embedded in the system will help maintain stability while pushing the franchise forward.

Brady’s rise comes after a stint as the Bills’ offensive coordinator, where he played a key role in shaping the team’s offensive identity. His familiarity with the roster, the playbook, and-most importantly-quarterback Josh Allen, likely played a big part in the Bills’ decision. Rather than bringing in an outsider to reset the culture, Buffalo is doubling down on a coach who already knows the terrain.

But this hire doesn’t just impact the Bills. It sends ripple effects across the league, particularly for teams like the Broncos, Rams, and Titans, who were watching the Buffalo vacancy closely.

In Denver, quarterbacks coach Davis Webb had emerged as a serious contender for the Bills’ job. Webb, a rising star in coaching circles, interviewed with Buffalo and was viewed as a strong candidate.

With Brady now locked in, the Broncos are in a better position to retain Webb-at least for another season. That’s a win for Denver, especially as they continue to navigate their own quarterback situation.

Over in Los Angeles, the Rams were also holding their breath. Their pass game coordinator, Nathan Scheelhaase, had drawn interest from the Bills and was seen as another potential fit in Buffalo.

But with that door now closed, the Rams’ chances of keeping Scheelhaase just got a boost. The Cleveland Browns remain a possible suitor, but the Rams are no longer competing with the Bills for his services.

Then there’s Tennessee, and they might be the biggest beneficiaries of all.

With Buffalo opting not to pursue Brian Daboll-a name that had been floated as a potential reunion candidate for the Bills-the Titans are in prime position to land the former Giants head coach as their offensive coordinator. Daboll, of course, has deep ties to Buffalo, having served as their OC during some of Josh Allen’s most productive seasons. If Tennessee can close the deal, it would be a major get for a team looking to revamp its offense.

All told, the Bills’ decision to promote Joe Brady doesn’t just shape their own future-it subtly reshapes the coaching landscape across multiple franchises. For Buffalo, it’s a bet on internal growth and offensive continuity. For others, it’s a welcome twist that could help them keep key staff or make strategic hires of their own.

The coaching carousel keeps spinning, but in Buffalo, the ride just came to a stop-with Joe Brady in the driver’s seat.