Cardinals Are Betting Their Young Core On One New Voice

Driveline expertise aims to unlock the potential of St. Louis's rising stars with hopes of replicating past success in player development.

The Cardinals have turned to an outside voice to lead their lineup work, hiring Joel McKeithan as their new hitting coach.

FanSided’s Robert Murray reported the move Thursday morning, noting that McKeithan most recently served as an assistant hitting coach with the Chicago White Sox. Before that, he spent time with the Cincinnati Reds and with Driveline, the player development group that has drawn plenty of attention across the sport.

The change comes after nearly two weeks of buzz around the Cardinals’ hitting coach opening, which surfaced after Brant Brown was dismissed. Sources said Brown was let go the day after the Cardinals’ season ended, though the news did not become public until October 23. Brown had been hired before the 2025 season.

At first, the expectation was that St. Louis might stay in-house.

Assistant hitting coach Casey Chenoweth was viewed as the leading internal option, and the club did consider that route. But last week, a report surfaced that former Boston Red Sox hitting coach Peter Fatse had been offered the job before he accepted the Philadelphia Phillies’ hitting coach position.

Fatse had been Chaim Bloom’s choice in Boston, moving up from assistant hitting coach in 2019.

St. Louis also looked at other outside names before settling on McKeithan.

Bloom said recently that the Cardinals were searching for a fresh voice to guide the hitting group, and McKeithan fits that description. He arrives after the White Sox made a surprise playoff push this season, with McKeithan working closely with a young group of hitters that showed real growth.

Now he takes over a Cardinals offense that has some clear upside, but also plenty of unfinished business. Jordan Walker made a notable leap in 2026, and Alec Burleson kept moving forward at the plate. But Ivan Herrera, Masyn Winn, Victor Scott II, Nolan Gorman, and Pedro Pages all saw their production dip.

That uneven progress, along with the Cardinals finishing near the bottom of baseball in most offensive categories in both seasons under Brown, pushed the organization toward a change.

Chenoweth has been widely credited with Walker’s improvement, which is why many around the club believed he was the likely next man up. The expectation is that he remains on staff in his current role.

Choosing McKeithan over an internal promotion also says something about how the Cardinals view both Chenoweth and the rest of their staff. Between Chenoweth, Dalton Hurd, and Brock Hammitt, St. Louis has several internal voices the organization respects.

Bloom has said more than once that he expected “more continuity than not” on the Cardinals’ Major League staff heading into 2027, so the rest of the offseason will show whether the club can keep the group intact. Beyond the hitting staff, Daniel Descalso and Jon Jay are both seen as candidates for the Houston Astros’ open managerial job under new general manager Randy Flores, who recently came over from the Cardinals.

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