NHL Team Makes Bizarre Jersey Announcement

Trade rumors swirl as Brady Tkachuk requests to leave Ottawa, prompting the Senators to offer fans a sweet deal on team merchandise.

The Ottawa Senators are giving fans a chance to swap out Brady Tkachuk jerseys as the fallout from his trade continues to settle in.

From July 3-7 at Ottawa Team Threads at @CdnTireCtr, fans can trade in an officially licensed Fanatics Brady Tkachuk stitched jersey and get 40% off regularly priced merchandise, the team announced on July 2, 2026.

The move comes after Tkachuk requested a trade. He provided the club with a list of four destinations where he would accept a deal, but Staios said publicly that Florida was the only option. It is believed the Minnesota Wild offered more than the Panthers, but the Senators had their hands tied.

“It was clearly pointed at one team at the end. I feel comfortable with the return given the circumstances,” said Staios, who got the No. 9 and No. 25 overall picks in this year’s draft.

Ottawa used the No. 25 selection from the Panthers to draft Swedish forward Jonas Lagerberg Hoen.

The jersey exchange drew some pushback on social media, with complaints that there may not be enough Tkachuk jerseys from Fanatics in circulation for many fans to take advantage of the offer.

Kevin Lee, a longtime season-ticket holder and supporter of the team, said he didn’t object to the idea, even if he doubted many fans would actually benefit. Lee, who collects jerseys and raises money for the Senators’ Community Foundation through a scramble golf tournament each summer, noted the limited scope of the promotion.

“I can appreciate the gesture, but this only applies to essentially the Fanatics pre-stitched Premium jerseys,” Lee wrote on X. “I can count on one hand the number I’ve seen in black/red, so for most fans, the only jersey that would qualify for this is the red alternate.”