The St. Louis Blues have settled their local TV future with a multi-year agreement that will make Amazon Prime Video the team’s exclusive local streaming home beginning with the 2026-27 season.
That means in-market fans will subscribe to a team-owned broadcast service through the Prime Video platform, putting the Blues in the same group as the Carolina Hurricanes, Columbus Blue Jackets, Minnesota Wild, Anaheim Ducks, and Dallas Stars.
“Our desire to maximize accessibility and ensure long-term consistency for where our fans will find our first team-owned streaming service led us to Prime Video, and we are excited to launch in the coming weeks,” said Steve Chapman, the Blues' executive vice president and chief revenue and marketing officer.
For fans inside the team’s local viewing area, the direct-to-consumer package will cost $19.999 per month or $99.99 for the full year. The pricing matches recent direct-to-consumer options.
The package will be available inside Prime Video, but fans will not need a full Amazon Prime membership to buy the stand-alone Blues offering. The NHL’s centralized production team will handle the graphics and technical support, while local St.
Louis crews will help produce the broadcasts themselves. Prime’s streaming hub will carry 73 local games this season, with the other nine airing on exclusive national broadcasts.
Traditional TV viewers still have a path, too. Cable, satellite, and over-the-air arrangements are still being finalized, and the team said those deals are expected soon.
St. Louis also said fans across the region will still be able to watch on television as before.
For a fan base that has spent years dealing with channel changes and regional-network uncertainty, the Blues now have one clear digital destination. Once the team announces the launch date and finalizes the cable partners, following the Blues this fall should be much simpler.
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Blues Just Sent A Clear Message About Their Future
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The rest of the leadership group points in the same direction. St. Louis also named Jake Neighbours, Dylan Holloway, Colton Parayko and Philip Broberg as alternate captains, giving the dressing room a mix of established veterans and younger voices around Thomas. It is a clear message about where the Blues see their core now, even if the full ripple effect of the change will play out over the season. [Read more 🡒]