South Carolina quarterback LaNorris Sellers added another brand to his NIL portfolio this week, signing with auto repair chain Midas in a move that came only days after a rough finish against Mississippi State.
Sellers announced the partnership in a paid Instagram post, posing with a black Midas jersey and writing, "Officially signed," he wrote. "Appreciate @midasofficial for welcoming me to the team. Looking forward to keeping my ride game ready all season."
The deal is not a first-time connection between Sellers and Midas. The Florence, South Carolina, native promoted the company in a January 2025 post on X, telling fans to "reroute to Midas for honest, reliable service you can trust."
He also highlighted a Midas community effort in December 2025 centered on free tire replacements. "This year I partnered up with @Midas to give back to our community," Sellers wrote. "When you visit your local Midas you are helping others have reliable transportation."
Midas was one of several brands Sellers worked with during the 2025 offseason, though his new Instagram post did not include any terms for the 2026 agreement.
His latest endorsement comes after a busy stretch on the NIL front. In June, Sellers announced a deal with Nike as South Carolina moved from Under Armour to Nike on a 10-year contract worth $5 million in cash and $70 million in product. Last year, the 6-foot-3 quarterback joined Beats by Dre’s Beats Elite class as one of nine players, signed with T-Mobile and received a Mercedes-Benz G63 through local dealership Dick Dyer & Associates.
Sellers also passed on a transfer offer worth $8 million over two years, according to his father, Norris Sellers. "You're 19.
You don't need [$8 million]. You're in a great spot," Norris Sellers said in 2025.
His estimated NIL value was $3.7 million in August 2025, but it now sits at $2 million.
On the field, South Carolina has started 2-1 after opening with a 57-0 win over Kent State and a 45-9 win over Towson. The Gamecocks then blew a 16-0 lead and lost 41-34 to Mississippi State in Columbia on Saturday.
Sellers finished that game 25 of 40 for 282 yards and two touchdowns, but he also threw interceptions inside Gamecock territory on back-to-back drives after the Bulldogs took the lead.
South Carolina now heads to Alabama for a Saturday, Sept. 26 matchup that kicks off at 7 p.m. ET on ESPN. The Crimson Tide have won the last three meetings and have not lost to the Gamecocks since 2010.
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