Dabo Swinney didn’t wait long after Clemson’s 36-24 road win at Florida State to unload on the scene above Doak S. Campbell Stadium.
The Clemson coach was already working through questions about freshman quarterback Tait Reynolds and Elyjah Thurmon’s injury scare when the banner stunt that hovered over the stadium clearly stayed with him. By the time he got to a question about how his team responded in the victory, Swinney pivoted hard.
“It was embarrassing what I saw above the stadium. It's embarrassing.
It was an embarrassment. Florida State's better than that.
That's not good for these kids. It's not good for them,” he said, his voice growing louder and more fiery with each word.
“Listen, hey, I get it, man. Everybody's got contracts and all this type of stuff, but man, that bothered me.
And they didn't even spell his name right. Didn't even have the freaking ‘R’ in the name.”
The banner, flown before kickoff on Oct. 31, read “Fire Mike Novell + Peter Collins.” Norvell’s first name was misspelled on the message aimed at the Florida State coach, who is in his seventh season and has been under heavy pressure amid a rough stretch. Florida State is 3-5 overall and 1-4 in the ACC, and the program has gone 10-22 since a 23-4 run from 2022-23.
The mention of Collins was also off target in a different way. Collins serves as chair of Florida State’s board of trustees, but his position is not one that can simply be removed by fan pressure. The board is appointed through a regulated process, and members can only be removed by the Florida Board of Governors, the Florida Commission on Ethics or the governor of Florida.
Swinney didn’t stop at the banner itself. He widened the criticism to the culture around quick-trigger blame.
“It's like a bloodsport now. You lose a game, fire everybody.
Everybody stinks,” Swinney said. “How about we just support the kids?
We just support the team? We count them all up at the end of the year, and we go from there.”
That line echoed something Swinney said earlier this season after Clemson’s 51-10 loss at LSU in the opener, when he was asked about the Tigers’ roster construction. He pushed back then, too, and used the same “count them up” idea when defending the process after one game.
“Did you play football? OK, well, they give you 12 games, and at the end of the year, you count them up,” Swinney said back in September.
“That’s when those type of questions are fair, to me. Not after one game to maybe the best team in the country.”
The banner stunt appears to have been organized online. According to a post on X by Message Board Geniuses, someone earlier this week pointed to a Noles247 message board account under the name “SamPoe865,” claiming to have crowdfunded the plane and posting a partially redacted $3,550 invoice as proof.
The noise around Norvell’s future has only grown louder. On3’s Pete Nakos reported after the game that “serious conversations” were underway about Norvell’s future, while Noles247 reported earlier this week that Florida State leadership would prefer a scenario in which Norvell remains the coach.
Swinney, though, made clear he wasn’t interested in piling on.
“He ain't gonna say it, but I'll say it. I was freaking disappointed to see that, and hell, they may be flying one around Clemson next time I'm home, but I doubt it.
I doubt it,” he said. “Whoever did that, man, you ought to be ashamed of yourself.
That's what I would say.”
Clemson is scheduled to host Florida State next season. Whether Norvell is still on the opposite sideline then remains uncertain.
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