The Seattle Seahawks’ record-setting sale has pushed NFL franchise values into even wilder territory, and the New York Giants sit right in the middle of that conversation.
Seattle was sold this week for $9.612 billion, the biggest price ever paid for an NFL team and the second-highest figure for any American sports franchise. Only the Los Angeles Lakers, sold for $10 billion last year, went for more.
That number matters because it gives a fresh benchmark for what the league’s biggest brands might command if they ever hit the market. The Seahawks were the first NFL team sold since the Washington Commanders changed hands for $6.05 billion in 2023. Before that, the Denver Broncos fetched $4.65 billion in 2022.
The rise has been steady. Forbes valued Seattle at $6.7 billion in 2025, which ranked the team 14th among the league’s 32 franchises. That was already a 23 percent increase from its 2024 figure of $5.59 billion.
The Giants were even higher on that list. Forbes pegged them at $10.1 billion in 2025, good for third in the NFL behind only the Dallas Cowboys at $13 billion and the Los Angeles Rams at $10.5 billion. That marked a huge leap from their 2024 valuation of $7.65 billion, a 38 percent jump.
So where would that put the Giants now, in the wake of Seattle’s sale?
Using the Seahawks’ price as a guide, the answer is eye-popping. Seattle sold for roughly 30 percent more than its Forbes valuation from last year. Apply that kind of increase to the Giants’ $10.1 billion number, and they land at a minimum of $13.1 billion.
At that level, the Giants are in a different universe. They’re not just expensive; they’re effectively off the market. It would take an enormous offer from an extremely small group of potential buyers, and even then, the odds of a sale remain slim.
That’s not just because of the price tag. Giants CEO John Mara, whose family owns 45 percent of the club, has said he will never give up control of the franchise his grandfather founded more than a century ago.
The Tisch family also owns 45 percent, though that stake is now held in a trust for their heirs. Steve Tisch remains the Giants’ chairman and has no intention of stepping away from that role.
The final 10 percent belongs to Julia Koch and family. That stake was valued at more than one billion dollars last year, and it is a non-voting interest.
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Seahawks Sale Could Reset What Fans Think This Franchise Is Worth
The Seahawks are on the verge of changing hands in a deal that would reset the NFLs financial ceiling, with the estate of Paul Allen agreeing to sell the franchise to the Khosla family and limited partners for $9.612 billion, pending league approval. Beyond Seattle, the number is already reverberating around the league because it gives owners, bankers and prospective buyers a fresh benchmark for what a top-tier franchise can command in todays market.
For Baltimore, the ripple effect is especially interesting. The Ravens are currently valued at around $6 billion, but a Seahawks-style premium could make that figure look conservative in a hurry, even though Steve Bisciotti has given no indication he wants to sell. Bisciottis long-term hold on the team has kept Baltimore off the market, but this sale suggests the practical price of even a non-selling franchise may be climbing faster than the public estimates have been willing to admit. [Read more 🡒]
Seahawks Just Reset What An NFL Franchise Can Be Worth
The Seahawks pending sale has done more than reset the market in Seattle. It has also forced another hard look at what the NFLs most valuable teams might really be worth, because once a franchise can command a price in that neighborhood, the old assumptions about the ceiling start to look outdated fast.
Philadelphia is now part of that conversation, even if there is no sign Jeffrey Lurie intends to sell. The Eagles have already had minority stakes traded at a valuation just north of $8.3 billion, and a full-control transaction would almost certainly push the number higher, with the market now making a case for a figure well above that. [Read more 🡒]
Seahawks Could Make Their Biggest Win Now Gamble Yet
Seattles edge-rusher outlook still has room for another swing, and that is why the idea of pursuing a major name has lingered around the team. With Boye Mafe gone and Dante Fowler Jr. stepping into a bigger role, the Seahawks can at least make the case that they are not done adding help up front, especially if they want to keep pressure on opposing quarterbacks from becoming a weekly concern.
The bigger question is whether the price would be worth it. Seattle has draft capital to work with, and Las Vegas could be open to dealing from its rebuild, which makes the framework of a move easier to imagine than most big-name trades. Even so, any serious push would require the Seahawks to decide how far they want to go in win-now mode, and whether this is the kind of gamble that changes their ceiling or just drains resources they may need elsewhere. [Read more 🡒]