Robert Kraft Embraces Kendall Jenner’s Super Bowl Bet, Shuts Down the “Kardashian Curse” Talk
With Super Bowl LX just around the corner, the New England Patriots are back on the NFL’s biggest stage-and they’ve picked up an unexpected supporter along the way. Kendall Jenner, featured in a new Fanatics Sportsbook ad, playfully leaned into the long-running internet myth of the so-called “Kardashian curse” before placing her bet on the Patriots to take home the Lombardi Trophy.
And Patriots owner Robert Kraft? He’s all in.
In a video shared by the Patriots’ official X account, Kraft addressed Jenner directly, brushing off the decades-old narrative that athletes who date into the Kardashian-Jenner family hit a slump.
“Kendall, I just heard you put your money on us to win this big game,” Kraft said. “And you know what?
I don't believe that thing about the Kardashian curse. We've been underdogs plenty of times and we've done okay.
Let’s do it together.”
That’s classic Kraft-leaning into the moment, embracing the spotlight, and uniting the team with a little bit of swagger. The Patriots themselves chimed in with a message of their own: “We want you on our side Kendall Jenner, we can end this curse! We all we got, we all YOU need.”
Jenner’s Ad: Betting Big, Laughing Off the Myth
In the Fanatics Sportsbook commercial, Jenner doesn’t shy away from the narrative. In fact, she flips it on its head.
“Haven’t you heard? The internet says I’m cursed,” she says with a smirk.
“Any basketball player who dates me kinda hits a rough patch. While the world’s been talking about it, I’ve been betting on it.
How else do you think I can afford all this? Modeling?”
From there, Jenner walks viewers through a tongue-in-cheek tour of her lavish lifestyle-each item linked to a fictional ex-boyfriend’s downfall. A missed playoff run.
A career flameout. No rings in the house.
A vintage car. A private jet.
All delivered with a wink.
But this time, she’s changing the game.
“Today, it’s time to bet on something new. Football players,” she says, hovering over buttons for the Patriots and Seahawks before teasing her Super Bowl pick.
“Football boyfriend. Bet on Kendall.
Only on Fanatic Sportsbook.”
A Super Bowl Rematch Years in the Making
This year’s Super Bowl matchup brings a familiar storyline back into play: Patriots vs. Seahawks, a rematch of the unforgettable Super Bowl XLIX in 2015.
That game ended with Malcolm Butler’s iconic goal-line interception, sealing a 28-24 win for New England. Fast forward to 2026, and both franchises are back on the sport’s biggest stage-each with something to prove.
For the Patriots, it’s a return to the Super Bowl after a seven-year drought. Their last appearance came in 2019, when they topped the Rams 13-3 in a defensive slugfest. For the Seahawks, it’s been even longer-12 years since their last Super Bowl showing.
This time, the stakes are just as high, the storylines just as rich.
Kraft’s Hall of Fame Bid and Belichick’s Snub
While the Patriots prepare for the big game, Kraft himself is in the spotlight for another reason: he’s a finalist for the Pro Football Hall of Fame Class of 2026 in the ‘Contributor’ category. It’s a fitting recognition for a man who bought the team in 1994 and helped transform it into one of the league’s most successful franchises.
Under Kraft’s ownership, the Patriots have won six Super Bowl titles, made 10 appearances overall, and claimed 19 division crowns. His partnership with head coach Bill Belichick defined an era of dominance.
But in a surprise twist, Belichick-who coached New England from 2000 to 2023-was not selected as a first-ballot Hall of Famer this year. Kraft didn’t hold back in voicing his support.
“Whatever perceptions may exist about any personal differences between Bill and me, I strongly believe Bill Belichick’s record and body of work speak for themselves,” Kraft said. “He is the greatest coach of all time and he unequivocally deserves to be a unanimous first-ballot Pro Football Hall of Famer.”
Belichick’s résumé is as stacked as it gets: nine Super Bowl appearances, six championships, and a legacy built on preparation, adaptability, and sustained success in the free agency era.
The Hall of Fame results will be revealed at the NFL Honors ceremony on February 5 in San Francisco-just days before Super Bowl LX kicks off in nearby Santa Clara.
What’s Next
As the Patriots gear up for their latest shot at glory, they’ve got a familiar underdog mindset, a legacy to uphold, and now, a celebrity backer in their corner. Whether you believe in curses or not, one thing’s clear: Robert Kraft and the Patriots aren’t running from the spotlight-they’re embracing it.
And if Kendall Jenner’s bet hits? Well, maybe it’s time we retire that “curse” talk for good.