The Seahawks are trying to give their offense a different kind of edge this season, and Cooper Kupp is right in the middle of it.
Seattle’s heavy interest in more pre-snap motion has been one of the louder themes of training camp, and Kupp explained to ESPN’s Mina Kimes why the idea only works when it has a clear purpose. For him, motion is not about creating movement for its own sake. It has to produce something real.
“I think the whole point of it is you don't motion, you don't do all this stuff just because people say you should do it,” Kupp explained to Kimes. “There's gotta be a purpose behind it, there's gotta be something you're gaining out of it and I think that's something that we're learning right now, where are the places, we're gaining intel, we're giving ourself leverage.
There's no point going out there and moving around and having guys running around before the snap just to run around. But I think we've done a great job of it.”
That’s the same kind of thinking that helped make Kupp one of the league’s most productive receivers earlier in his career. In his triple-crown season, he piled up 145 catches, 1,947 receiving yards and 16 touchdowns, and motion played a big role in how he attacked defenses. It can help a quarterback sort out man from zone before the snap, and it can also give a receiver a cleaner release without getting jammed at the line.
Kupp has also looked sharp in early preseason work, with his route-running still showing the same precision that has long defined his game. If Seattle can keep turning that movement into actual leverage, the offense could end up with a real schematic advantage.
For Seahawks fans, that’s the encouraging part. If Kupp and the rest of the group get the details right, this offense has a chance to make life miserable for opposing defenses.
In Other News...
Brian Fleury Just Put Seattles Run Game Pressure In Focus
Brian Fleurys first major test as Seattles new offensive coordinator is the same one that has followed the Seahawks into camp: getting the run game where it needs to be after losing key running backs. Promoted from run game coordinator and tight ends coach, Fleury met with the media and framed the challenge as one of building around what the team still has, including the continuity up front that should help smooth the transition.
There has already been progress in installing the new offensive run scheme during training camp, and Fleury sounded encouraged by how much of the foundation is in place. Even so, the work is far from finished, and the next stretch of camp will say a lot about how quickly Seattle can turn that early installation into something more reliable on the field. [Read more 🡒]
Riq Woolen Could Still Reenter Seattles Cornerback Picture
Riq Woolens move to Philadelphia does not have to close the book on his time in Seattle. After leaving the Seahawks for the Eagles, the cornerback still fits the profile of a player who could circle back at some point, especially with his coverage ability and the track record he built in Seattle keeping his name in the conversation. For a Seahawks secondary that has already moved on with the re-signing of Josh Jobe and the draft addition of Julian Neal, Woolen remains more than a memory.
The possibility of a return is less about nostalgia than it is about timing and fit, and both can change quickly in the NFL. Seattle has already made moves to reshape its cornerback room, but Woolens skill set is still the kind that can make a front office pause and reassess if circumstances line up down the road. For now he is an Eagle, but the door does not sound shut on another Seahawks chapter. [Read more 🡒]
Mike Macdonald Is Betting Big On Seattles New Offensive Vision
Mike Macdonald is making another clear bet on where he wants the Seahawks to go next, bringing in Brian Fleury from the 49ers to run Seattles 2026 offense. Fleury arrives with a background that should feel familiar to anyone who has watched San Franciscos operation up close, and Macdonald pointed to his blend of defensive and offensive strategy, quarterback knowledge and experience working with high-end talent like George Kittle and Christian McCaffrey.
For Seattle, the hire is about more than adding a new name to the staff. It is a move aimed at creating consistency while also injecting a different point of view into the building, something Macdonald seemed to value when he spoke about Fleury on NFL Network. The Seahawks have made it clear they want their coaching structure to be more stable and more inventive, and now the question is how quickly that vision takes hold once the new offense gets to work. [Read more 🡒]