Kraken Fans Will Have Strong Feelings About This New Team Look

Fans have eagerly embraced the Seattle Kraken's new "Hometown Remix" jerseys, as the team responds to demand for more prominence of their symbolic anchor logo.

The Seattle Kraken are putting the anchor front and center.

On Monday, the team unveiled its “Hometown Remix” uniform, and the anchor logo - which had spent more than five years in a supporting role - now gets the main crest treatment. The Kraken joined the rest of the NHL in rolling out the special-edition look, and the club made clear what it was aiming for in a statement: “Fans have been asking to see more of the anchor logo since its debut, and we’re thrilled to answer their call.”

The jersey leans hard into Seattle details. The sleeves carry artwork of Puget Sound framed by mountains, including Mount Rainier.

Rhododendrons, the state flower of Washington, run along the hem. The design also includes custom lettering and numbers, embroidery inspired by nautical scrimshaw, and a color palette built around midnight blue, ice blue, and cream.

The “Hometown Remix” line is the first special edition uniform, apparel and headwear program designed and developed by Fanatics since it became the NHL’s on-ice uniform outfitter in 2024. And early demand has been strong. According to Sports Business Journal, the collection is already the league’s largest-ever leaguewide set by advance orders, with initial sales more than four times those of Adidas’ Reverse Retro 2.0 collection for the 2022-23 season.

Like those Reverse Retro jerseys, this one won’t stick around forever. The league says the Hometown Remix uniforms are limited-time items, with teams moving on after the 2026-27 season.

Seattle will break them out at six home games, starting Wednesday, Nov. 4 against the Calgary Flames. The rest of the schedule includes Saturday, Nov. 28 vs Edmonton; Saturday, Jan. 2 vs Islanders; Sunday, Jan. 3 vs Vancouver; Saturday, Feb. 13 vs St.

Louis; and Monday, March 15 vs St. Louis.

And, as always with a new jersey release, the reaction came fast and all over the map.

“The primary ethos of the Hometown Remix project is to connect the jersey to the city,” said ESPN’s Greg Wyshynski, who ranked the Kraken’s version 16th. He added: “Speaking of secondary logos that maybe deserve more prominence, the Kraken take their ‘Space Needle-as-anchor’ logo from the shoulder to the front of the sweater, and it looks iconic.

One can never have enough scrimshaw. There are a lot of other local details on these, from a nod to Mt.

Rainier on the sleeves to rhododendrons on the hem.”

USA Today was much higher on the design, slotting it fifth and writing, “The anchor, the sleeves… yes!” The Score landed on the other end of the spectrum, putting Seattle at No. 20 and saying, “Using the same color as the Kraken’s primary home jerseys makes these a letdown.”

Fans, meanwhile, were split in the way jersey launches usually are. Some loved the anchor and the details.

Others wanted more color, with a few calling for red or green accents. One fan said, “THEY NAILED THESE !!!”

Another wrote, “10/10 banger, easily a top 5 jersey of this league initiative.” Other reactions included, “Anchor logo is best logo,” “Simple, but the details with the mountains, old school collar laces, and the ANCHOR!!!

Love it,” and “The Kraken branding team literally cannot miss.”

Not everyone was sold. Some wanted “a little touch of red,” while others said, “I still wish it was some bold new color instead of another blue jersey.”

One response read, “I was really hoping for a deep green accent as a callback to other Seattle sports.” Another said, “I do wish the mountains hidden in the cream detailing were more obvious.”

One more suggested, “Should have given the S the red eye on the shoulder or some red piping.”

Timing, as they say, matters. One longtime Kraken mainstay just missed the chance to wear the jersey - unless he buys one like everyone else. He also won’t be going to Finland, unless he buys a ticket like the rest of us.

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