The Seattle Seahawks are one win away from the Super Bowl, and while the spotlight often falls on the players and coaches, the architect behind this season’s remarkable turnaround is General Manager John Schneider - and the league is taking notice.
Schneider was named Executive of the Year by the Professional Football Writers of America, a nod to the bold, calculated moves he made over the past year that have helped push Seattle to the NFC Championship Game, where they’ll host the Los Angeles Rams with a trip to the big game on the line.
Let’s break down why this recognition is more than deserved.
A Vision in Motion: Building a Contender
Schneider’s offseason wasn’t just productive - it was transformative. He made a series of aggressive, forward-thinking decisions that reshaped the Seahawks on both sides of the ball.
It started with a major shift in offensive philosophy, hiring Klint Kubiak as offensive coordinator. The move signaled a commitment to a more dynamic, adaptable offense - and it paid off.
Then came the player acquisitions. Schneider pulled off a blockbuster by bringing in Cooper Kupp, giving Seattle a proven, high-IQ receiver who thrives in pressure moments. Add Sam Darnold to the mix - a quarterback many had written off - and Rashid Shaheed, acquired at the trade deadline, and suddenly the Seahawks had a new-look offense that could stretch the field and control tempo.
And the results? They speak for themselves.
While Geno Smith and DK Metcalf, both traded away in the offseason, have struggled to find their footing with their new teams, Seattle’s replacements have flourished in their roles. The offense found rhythm, balance, and explosiveness - all hallmarks of a well-constructed unit.
Defensive Reinforcements: Lawrence Leads the Charge
On the defensive side, Schneider didn’t hold back either. The addition of DeMarcus Lawrence brought veteran leadership and relentless pressure to an already formidable group. His presence on the edge has elevated the entire front seven, helping Seattle emerge as one of the league’s premier defenses this season - a unit that’s been both opportunistic and punishing.
This wasn’t just a splash signing - it was a smart fit. Lawrence slotted in seamlessly, complementing Seattle’s existing defensive strengths and giving the team a game-wrecker up front. In a league where defense still wins championships, this move was as crucial as any made on offense.
Draft Day Wins: Zabel and Emmanwori Shine Early
Schneider’s 2025 NFL Draft class is already turning heads. His first two picks - Grey Zabel and Nick Emmanwori - have quickly established themselves as foundational pieces. Zabel has brought toughness and intelligence to the trenches, while Emmanwori’s versatility and instincts have made him a standout on defense.
These aren’t just rookies filling gaps - they’re impact players who’ve helped raise the ceiling of this team. And they’re doing it with poise beyond their years.
Even later picks have shown promise. Elijah Arroyo flashed playmaking ability before an injury cut his season short, and Tory Horton had his moments as well.
Then there’s Jalen Milroe, an intriguing developmental quarterback who could be a name to watch in the coming seasons. Schneider didn’t just draft for need - he drafted with vision.
From Rebuild to Reload
What makes Schneider’s offseason so impressive is how quickly it all came together. This wasn’t a rebuild in the traditional sense - it was a retooling on the fly, executed with precision. He moved on from big-name players, trusted his evaluations, and brought in talent that fit the team’s evolving identity.
Now, the Seahawks are not just contenders - they’re hosting the NFC Championship. That’s the kind of turnaround that doesn’t happen by accident. It takes guts, foresight, and a deep understanding of roster construction.
John Schneider has all three - and the league just gave him his flowers.
If Seattle finishes the job and punches its ticket to the Super Bowl, this offseason will go down as one of the most impactful in franchise history. But regardless of what happens next, one thing is clear: the Seahawks are back in the hunt, and John Schneider is a big reason why.