The Rams have found a way to make one more SoFi Stadium game feel like a joke to 49ers fans: they’re handing out replica championship rings for their Week 6 matchup with the Cardinals.
According to Mike Florio of Pro Football Talk, Los Angeles announced Thursday that the first 60,000 fans through the gates for the game against Arizona will receive a “limited-edition replica Championship ring with a special feature!”
The choice of opponent says plenty. If the Rams wanted the best shot at a home crowd that actually looks like a home crowd, the Cardinals were the obvious pick.
Arizona is widely viewed as having the NFL’s smallest fanbase, and even Cardinals tight end Trey McBride recently echoed that idea. Compared with the usual visitors to SoFi Stadium, the Cardinals are far less likely to bring a big traveling contingent.
That makes this giveaway feel less like a random promotion and more like a very intentional move. The Rams appear to be banking on a rare night when their own fans will outnumber the opposition in their own building - and rewarding them with a ring while they’re at it.
It also adds another layer to the ongoing reality San Francisco fans know well. The 49ers have repeatedly turned Rams home games at SoFi into road games, and that has become something close to a yearly routine. Los Angeles even tried to dodge that dynamic in 2026 by choosing to face San Francisco in Melbourne, Australia, where it figures 49ers fans will have a much harder time showing up than they do in Southern California.
The Niners aren’t thrilled about that, and it’s easy to see why. But it also underscores a bigger point: the Rams’ own fanbase has often struggled to keep pace with the league’s more powerful traveling crowds.
So if the 49ers can’t take over SoFi against the Rams this year, they can at least enjoy the sight of Los Angeles making a giveaway decision that seems to admit the obvious.
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