Kyle Shanahan didn’t exactly tiptoe around the analytics crowd, and that’s part of what makes him so effective as an NFL head coach.
When Matt Maiocco of NBC Sports Bay Area asked Shanahan how much he leans on analytics for in-game decisions, Shanahan made it clear he isn’t interested in treating every fourth-down choice like a math exercise.
“I don’t want to hear about it if it’s 51% of the time we should go for it… As I always say, I’m not sitting here playing Blackjack for an hour with no one else at the table, and eventually I’ll get 51% of it. Like, I have this one try, and I have a feel for it. I’ve been doing it too long.”
That kind of answer is exactly the sort of thing that frustrates analytics believers, and ESPN’s Brian Burke pushed back with his own comparison: "If Kyle had to bet his life on predicting whether he chooses a red ball or a blue ball from a jar, and he was informed there are 51 red balls and 49 blue, which color should he predict?"
But the point Shanahan is making isn’t that data has no value. It’s that football decisions aren’t clean little probability puzzles. A fourth-down call comes with a long list of variables that numbers alone can’t fully capture - how the defense is playing, whether a favorite play is available, whether a key target is healthy, and plenty of other details that shape the decision in real time.
That’s where Shanahan separates himself from some of the more aggressive coaches around the league, including Detroit Lions head coach Dan Campbell and Chicago Bears head coach Ben Johnson. They often seem willing to go for it almost automatically in those tight spots. Shanahan, by contrast, tends to be much more selective.
PFF’s numbers back that up. From 2021 to 2025, San Francisco had the second-fewest fourth-down conversion attempts in the NFL. That fits the way Shanahan operates: he picks his moments, rather than forcing aggression just because the situation says he should.
More often than not, he’s been reluctant to roll the dice before crossing midfield unless the situation calls for it late in a game and the Niners need a conversion to keep their chances alive. That’s a sharp contrast to the growing tendency across the league to go for it on short yardage even when a team is still deep in its own territory.
The modern NFL can sometimes feel like Madden in that way - a place where coaches chase the high of looking bold when the call works out. But the risk is real, and 49ers fans have seen it swing the other way, too. In the NFC Championship Game a few years ago against the Lions, Campbell went for it on fourth down several times, came up empty, and handed the Niners the ball with enough time to help set up a comeback.
Shanahan’s value isn’t just in the offense he designs or the plays he calls. It’s also in his judgment, the ability to know when to press and when to hold back.
The analytics community may not love hearing that, but Shanahan’s record makes it hard to argue with his approach. That’s a big part of why he’s viewed as one of the best coaches in the NFL.
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Morris had praise for Michael Penix Jr. and Bijan Robinson, a nod to the kind of talent the Falcons can put on the field and the challenge that comes with facing them. Still, Kyle Shanahan and Fred Warner have made clear the 49ers do not lean on emotional hooks to get themselves ready, treating this one like any other week even if Morriss return gives the matchup a little more to discuss. [Read more 🡒]