A new chapter is already taking shape in Portland, and Jrue Holiday sits right in the middle of it.
The Trail Blazers enter this season with a different look across the board: a new owner, a new coach, a major trade addition and a fresh set of expectations. After finishing seventh in the Western Conference and ending a five-year playoff drought, Portland has a chance to push even further in 2026-27. With media day set for September 28, the team is rolling out daily roster snapshots, and Holiday is one of the most interesting pieces in the mix.
Holiday is listed at 6-foot-4 and 220 pounds. He’s 36 years old, entering his 18th NBA season, and in the third year of a four-year deal that will pay him $34.8 million this season. The Blazers expect him to be part of the rotation, but the exact shape of that role is far less settled than it was when he first arrived.
When Holiday came to Portland, the assignment was straightforward: handle point guard duties, help Scoot Henderson and the rest of the young core, and steady the franchise as it moved through its rebuild. Now the picture is cloudier.
Damian Lillard is back, Ja Morant is in the building, and the result is a crowded point guard room that raises real questions about where Holiday fits. Is he a point guard or a shooting guard?
A starter or a reserve? The answer may depend on health, competition and how the roster sorts itself out once camp begins.
For now, Holiday seems open to whatever the Blazers ask of him. When first-year coach Micah Nori visited Los Angeles in July to talk about the season, Holiday made his stance clear.
“He said, ‘I want to be there … I’ll play whatever,’” Nori told The Oregonian/OregonLive. “He does not care.
And I mean that in all sincerity.”
Nori also made it clear he doesn’t want to hand Holiday a bench role simply because the veteran would accept it. “It’s not fair to him,” Nori said. “You can’t punish somebody because they’re a good partner.”
That leaves camp as the proving ground. Portland’s lineup and rotation still have to be sorted out, and Holiday’s place in it will come down to performance and fit.
Even with the uncertainty, his value is obvious. Last season, he helped drive the Blazers’ playoff push while defending multiple positions, and he also missed two months with a right calf strain.
The year-over-year numbers point to how much he did: his scoring, assists and three-point shooting all rose, and his presence helped keep the team on track.
Now, with more depth around him, Holiday may not have to carry quite as much. That could be good news for both sides. However the Blazers use him, his leadership and skill still give them a steadying presence as this new era gets underway.
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